1. Choose Products to Sell
Before you start building your WooCoomerce store, the first step is to choose the type of products you want to sell. As a starting point, you should think about the type of brand you want to become in the long-term. It’s always best to specialise in one specific niche such as kids backpacks or fishing accessories. Your end goal is to build a brand which becomes a reputable source within your specific niche or category.
However, try not to choose something which is too specific, you want to leave the door open for future expansion. As a dropshipper, you’re not limited by the number of products you can sell, so why limit your brand? Specialise in womens fashion accessories rather than womens scarves, as it will allow you to branch out into other areas such as gloves, handbags and hats, instead of being restricted to selling scarves exclusively.
As a benchmark for this guide, we’re going to imagine I’ve decided to start selling camping accessories, mainly campsite gadgets such as lanterns, torches and survival tools. I’m a keen and regular camper, so having some basic knowledge on the products I’m selling will be a major advantage over my competitors.