5. Start Listing
By this stage, you should have a name for your business, a supplier to source products from and an eBay seller account. The next step is to start listing products. Simply navigate to eBay and login to your account. Once inside, click the Listings tab in the Menu. On the following page, click the Create Listing button and select Single Listing. Once you’re on the listing page, you can start inputting the details of the product on offer.
Tip: If the product already exists on eBay, simply click the Sell it Yourself link on the existing eBay listing. You’ll be redirected to the eBay listing page where some item specifics such as colour and size may already be added.
a) Create a Title
When it comes to titles, most dropshippers go down the route of copying their suppliers. However, titles are the most important part of an eBay listing, not only are they used to determine what searches your listing will appear for, but they’re also the first thing buyers see when browsing eBay. Therefore, it’s important to create unique, descriptive and keyword-rich titles. Think about the phrases customers will use when searching on eBay, or try using a keyword suggestion tool such as Google Keyword Planner or WordStream to spark some ideas.
The more keywords you include in the title, the greater chance your listing will appear in search results. In the above example, my listing will appear for several different variations of key-phrases including ‘ultrasonic pest repeller’ ‘plugin in pest repeller’ ‘ultrasonic insect repeller’ and so forth. I’ve also included some descriptive keywords such rat and mouse. If these keywords were not in my title, it’s highly unlikely that my listing would appear for such searches.
Tip: Another effective way to find relevant keywords for your titles is by using eBay itself. Head over to the eBay website and input some keywords in the search bar. While typing, a drop-down list of suggested keywords will appear. These are the most searched for phrases related to your current input.
b) Upload Images
Uploading product images is fairly straightforward. You don’t need to take your own photos as you can simply use your suppliers images. Just right-click your mouse button when hovering over the image on your suppliers website, then click Save Image in the drop-down menu. Repeat the process until all images are saved to your PC, then upload them to eBay. Try not to use the same main image as your supplier (if possible) to further stand out from the crowd.
Tip: When saving product images, name them with descriptive keywords to further optimise your eBay listing. For example, save the first image as Wireless Headphones and the second image as Bluetooth Headphones and so forth.
c) Add Item Specifics
Item specifics are simply the characteristics, details and specifications of a particular item, such as size, weight and colour. Don’t underestimate the power of item specifics, eBay uses them when customers filter search results. For example, if a user searches for a mens tshirt, the results can be filter by size. If you haven’t input a size item specific, your listing won’t appear in the results. Therefore, you should add as many item specifics as possible, but double-check to make sure they’re accurate. Thankfully, eBay does a good job of automatically adding certain item specifics for you.
Note: In some cases, you may be required to add certain product identifiers such as brand name, EAN or manufacturers part number. Contact your supplier to get this information, or simply select ‘unbranded‘ or ‘not applicable‘ if possible.
d) Write a Description
Descriptions are just as important as titles. Although it’s tempting to use your suppliers description, you should take the time to write your own description, or at least rewrite the original description. Using unique descriptions will give you a huge advantage over your competitors, as they will be unable to duplicate or copy your listing. Doing so would be a copyright violation which can be reported to eBay. You’ll also be able to further increase your chances of being discovered in search results by sprinkling relevant keywords throughout the description.
Tip: Keep your descriptions short and include some key feature bullet points, as well as a list of specifications. Try to sprinkle a few relevant keywords within the description but avoid keyword stuffing.
e) Set a Price
It’s no surprise that price is the most important factor in a consumers buying decision. Therefore, keeping your prices as low as possible is essential. After taking eBay and PayPal fees into consideration, you should aim for a healthy but moderate profit margin. Don’t make the mistake of overpricing. It’s better to sell an item 10 times with a £2 profit rather than just once with a £5 profit. Low prices will attract more customers and ultimately generate more sales.
While not essential, try to undercut your competition where possible, even by a few cents. If you’re running promoted listings (more on that later), you’ll have more flexibility to aim for a higher profit margin.
f) Create Essential Policies
If you’re a new seller, you’ll have to create a few essential listing policies. Don’t panic though, it’s very simple to do and a one time job. Once set up, you can use the same policies for all future listings. The 3 policies you need to create include a postage policy, returns policy and payment policy. Simply click the Create link next to the relevant policy on the eBay listing page, then complete the details within the pop-up window.
Tip: Mirror your suppliers return policy and add a few extra days to the shipping time. If your supplier delivers in 3-5 days, set your policy as 5-7 days to compensate for the time between receiving an order and placing it with your supplier.
g) Create Multi-Buy Offer
Multi-Buy is a relatively new eBay feature which allows you to offer customers a discount when they purchase one or more of the same item. It’s an extremely effective way to encourage buyers to purchase a higher quantity and increase sales by up to 10%, as it clearly displays the savings to be made when doing so.
There are 2 ways to create a multi-buy offer, either individually while creating a new listing or in bulk via your eBay seller back-office. If you want to offer different tiered discounts for each of your items, it’s best to create a multi-buy offer while creating listings. If you would like to have the same multi-buy offer for all listings, you can do this in bulk, after creating your listings. Learn more about multi-buy offers and how to create them here.
Note: You can only create a multi-buy offer if you have a business account and an eBay store. Make sure you calculate fees and profit margins before creating a multi-buy offer.
Final Listing Tips
Taking the time to create unique, professional and keyword-rich listings is the key to success when selling on eBay. While other sellers tend to use the same standard descriptions, images and item specifics as their supplier, creating your own unique content will enable you to significantly stand out from the crowd.