The makeup industry is a multi-billion dollar market and growing. From eye makeup and face makeup to makeup tools and accessories, millions of units are sold globally each year.
Here you will find a collection of the 10+ best makeup wholesalers in the UK, US and China. Whether you own a brick-and-mortar store or online boutique, the following suppliers will allow you to source high-quality wholesale makeup for the lowest trade prices.
Furthermore, many of the suppliers listed in this guide sell branded makeup in small cases or mixed lots, making them ideal for start-ups or small eBay and Amazon sellers.
Shure Cosmetics (UK)
Based in London, Shure Cosmetics is a leading supplier of branded wholesale makeup, cosmetics and fragrances to the UK trade market.
Shure Cosmetics has hundreds of products to choose from including eye makeup, face makeup and lip makeup from the likes of L’Oreal, Revlon, Eveline and Elizabeth Arden. All of the products are available to purchase for low wholesale prices with fast delivery within the UK.
From eBay sellers to ecommerce stores, high-street retailers, nail salons and online boutiques, Shure Cosmetics supplies to a variety of clients, large and small.
Branded makeup, eye makeup, face makeup, lip makeup, eyeshadow, eyeliner, primer, highlighter, mascara, eyelash gel, concealer, foundation, blusher, powders, lipstick.
- Established UK wholesaler of branded makeup
- Large range of makeup for the lowest prices
- Supplies to businesses of all shapes and sizes
- Fast shipping in the UK using trusted couriers
- Includes fragrances, perfumes and gift sets
Cosmetix Club (US)
Established more than 10 years ago, Cosmetix Club is a reputable US-based wholesaler of makeup and cosmetics from top brands including Clinique, NYX, L’Oréal and Rimmel.
From lipstick and eyeliner to blusher, concealer and mascara, Cosmetix Club has a large selection of products available to purchase in small lots or mixed lots. Simply browse the user-friendly website and source the perfect amount of stock for your online business or retail store.
If you’re an Amazon seller, Cosmetix Club also has a unique fulfillment service that includes preparing and dispatching orders directly to the Amazon for FBA.
Branded makeup, face makeup, eye makeup, blusher, concealer, face powder, bronzer, eyeliner, false lashes, lipstick, lip gloss, nail polish, makeup remover.
- Leading US-based wholesaler of branded makeup
- Extensive range of products including face makeup
- Purchase in small lots or mixed lots for trade prices
- Direct shipping to Amazon FBA warehouse available
- Based in New Jersey with fast shipping in the USA
SaleHoo is the best online trade directory for finding wholesale suppliers of virtually any type of product including makeup and cosmetics.
In fact, SaleHoo features more than 8000 reputable wholesale suppliers, most of which are based in the US, UK and Europe. You can quickly search the directory to find top sources of makeup to suit the requirements of your business.
SaleHoo also features an innovative market research lab that you can use to find hot-selling items within the cosmetics and makeup industry.
Branded makeup, face makeup, eye makeup, mascara, eyeshadow, eyeliner, nail polish, nail accessories, makeup remover, primer, blusher, bronzer, private label makeup
- Best online directory of vetted wholesale suppliers
- Quickly find trusted wholesalers and manufacturers
- Includes huge range of makeup wholesale companies
- Top-rated with hundreds of reviews on TrustPilot
- Only $67/year for complete access to all suppliers
Kasey Beauty (China)
Located in Zhejiang, Kasey Beauty is an expert private label cosmetics manufacturer with more than 10 years of experience and thousands of global clients.
Operating from a state-of-the-art factory in China, Kasey Beauty allows you to create your own unique cosmetics brand by developing fully customised makeup products. From packaging to colours and labels, you will have full control over the final design of the product.
Committed to providing the highest standard of products, Kasey Beauty fully complies with the regulations set out by various organisations in the US, EU and Japan.
Private label cosmetics, customised makeup, white label makeup, lipstick, lip gloss, mascara, eyeliner, concealer, foundation, eyeshadow, bronzer, contour, primer, blusher.
- Expert private label cosmetics manufacturer
- Over 10 years experience in the makeup industry
- Create your own completely unique makeup brand
- Customise packaging, labels, colours and more
- Complies with regulations in the US and Europe
CoLour Zone Cosmetics (UK)
CoLour Zone Cosmetics is a certified wholesaler of branded cosmetics to retailers and small businesses throughout the UK.
From eye makeup and face makeup to nail treatments and bronzing lotions, CoLour Zone Cosmetics has a huge range of products from major brands including Rimmel, Revolution and W7. All of the products are available to purchase in singe pieces with a low £50 overall minimum order.
Whether you’re a nail salon, online boutique or beauty therapist, CoLour Zone Cosmetics is the ideal trading partner for everyone.
Wholesale makeup, branded makeup, makeup tools, eye makeup, face makeup, lip makeup, eyeshadow, eyeliner, mascara, bronzer, primer, nail polish, nail treatments, bronzer.
- Certified cosmetics wholesaler based in Leeds
- Products from major global makeup brands
- Purchase in single pieces with low minimum
- Suitable for all types of retailers and sellers
- New stock and products arriving regularly
Wholesale Makeup (US)
Trusted by more than 15,000 customers in the US, Wholesale Makeup is a family-owned wholesale company specialising in the supply of original makeup from some of the world’s biggest brands including L’Oréal, Maybelline, NYC, CoverGirl and Revlon.
Originally established over 10 years ago as a general supplier of closeout merchandise, Wholesale Makeup quickly turned it’s focus to the beauty market exclusively. Since then, Wholesale Makeup has been featured on multiple leading publications including The Miami Herald.
You can purchase items in small cases, mixed lots or large bulk pallets. Therefore, Wholesale Makeup is perfect for businesses of all sizes from large chain stores to small eBayers.
Branded makeup, clearance makeup, makeup lots, blusher, bronzer, concealer, primer, powder, highlighters, eyeshadow, eyeliners, mascara, lipstick, nail polish.
- Family-owned makeup wholesaler in the USA
- Trusted by more than 15,000 happy customers
- Purchase in small packs, mixed cases or bulk
- Original brands including L’Oréal and Revlon
- Featured on multiple industry-leading websites
Worldwide Brands (US/UK/EU)
If you want to find high-quality wholesalers of makeup and cosmetics, Worldwide Brands is another top online trade directory that connects buyers directly with suppliers.
Worldwide Brands has thousands of certified wholesale suppliers and more than 16 million wholesale products to source including thousands of top-quality cosmetics. You can quickly browse the directory and locate makeup wholesalers with ease.
When it comes to reputation, Worldwide Brands has more than 2 decades of experience in the wholesale market and hundreds of top-ratings on websites like TrustPilot.
Branded makeup, makeup lots, cosmetics, eye makeup, face makeup, nail accessories, mascara, bronzer, blusher, primer, lip gloss, lipstick, makeup tools, makeup accessories.
- BBB accredited online wholesale trade directory
- Thousands of suppliers and 16 million products
- Includes wide selection of makeup wholesalers
- Find top suppliers based in the US, UK and EU
- Contact suppliers directly to negotiate prices
Everfavor Cosmetics (China)
Operating from a 100,000 square foot warehouse based in China, Everfavor is a well-experienced manufacturer of high-quality cosmetics including customisable makeup.
From mascara and concealer to makeup brushes and sets, Everfavor has a large selection of products, all of which are available for customisation. Whether it’s adding a logo to the packaging or changing the colour of the product, Everfavor caters to all requirements and requests.
The company has acquired many certificates and is widely considered one of the most reputable manufacturers of makeup in China.
Custom makeup, private label makeup, white label cosmetics, eyeshadow, eyeliner, makeup pallets, lipstick, lip gloss, concealer, foundation, highlighter, blusher, brushes, makeup remover.
- Manufacturer of custom makeup products in China
- Over 15 years experience with makeup production
- Includes eye makeup, face makeup and lip makeup
- Huge 100,000 square foot warehouse and factory
- Competitive prices with discounts on bulk orders
Fizzy Peach (UK)
With a low minimum order value and free shipping options available, Fizzy Peach is one of the best wholesalers of makeup and cosmetics for small businesses and sole traders.
Available to purchase in small packs, the product range includes eye makeup, face makeup and lip makeup from authentic brands such as Maybelline, L’Oreal, Revlon, Rimmel and Max Factor.
Fizzy Peach operates from a 2500 square foot warehouse based in Gloucestershire, allowing them to offer fast and low-cost shipping throughout the UK. The website is also very simple and easy to use with a secure checkout system for placing orders.
Makeup lots, makeup packs, lipstick, lip gloss, lip topper, eyeshadow, eyeliner, concealer, lip liner, highlighter, makeup pallets, foundation, mascara, lip balm, powders, lotions.
- Best makeup wholesaler for small businesses
- Top brands including Maybelline and Rimmel
- Purchase in small cases for low unit prices
- Same-day dispatch with ultra-fast delivery
- 100% authentic guarantee with free returns
Featuring hundreds of products and no minimum order value, Cosmeticholic is a renowned wholesaler of branded makeup in the USA. In fact, Cosmeticholic has been supplying high-quality makeup lines to retailers and online businesses since 2006.
The user-friendly website allows you to quickly find and source wholesale makeup in small lots of 3 or more pieces. If you own a physical retail store, you can also purchase retail displays with larger quantities of 36 or more units and no overall minimum requirement.
Cosmeticholic has a wide selection of products to choose from including face makeup, eye makeup and lip makeup from major brands including BeBella, LA Girl and Lurella.
Branded makeup, women’s makeup, eyeliner, eye shadow, primer, mascara, false eyelashes, blusher, bronzer, concealer, foundation, powder, lipgloss, lipstick, nail polish.
- Trade-only wholesaler and distributor of makeup
- Purchase in small lots with no minimum order
- Fast and low cost shipping throughout the USA
- Products from leading brands such as BeBella
- Established company with thousands of buyers
When it comes to sourcing wholesale makeup from China, Alibaba is the ultimate platform. In fact, Alibaba is the best platform for sourcing virtually anything from China.
Alibaba is essentially a marketplace that connects business-to-business buyers with vetted wholesalers and manufacturers in China. Simply search for makeup and you will instantly find thousands of top-rated companies to purchase wholesale makeup from.
Once you find a supplier, you can contact them directly to negotiate the best price based on the total number of units you want to order. It’s really that simple.
Face makeup, eye makeup, lip makeup, custom makeup, private label makeup, eyeliner, mascara, false eyelashes, makeup tools, makeup brushes, foundation, concealer, blusher.
- Largest wholesale sourcing platform in China
- Millions of buyers and thousands of suppliers
- Source makeup for the lowest factory prices
- Negotiate prices based on your order volume
- Private labelling and customisation available
Cherry Cosmetics (UK)
Featuring dozens of positive reviews on TrustPilot, Cherry Cosmetics is a top-rated wholesaler of branded cosmetics and makeup products to trade customers in the UK.
Sold in small packs of around 3-6 pieces or more, the product range includes concealer, blusher, mascara, foundation and lip gloss from industry-leading brands such as L’Oreal, Garnier. Max Factor, Bourjois and Maybelline.
Fast shipping and no minimum order value are just a few reasons why Cherry Cosmetics is the perfect supplier for all types of retailers including ecommerce stores and eBay/Amazon sellers.
Genuine brand makeup, face makeup, lip makeup, beauty products, eyeliner, eyeshadow, mascara, concealer, foundation, primer, lipgloss, lipstick, blushers, bronzers, nail care products.
- Top-rated makeup wholesaler and supplier in the UK
- Huge range including face makeup and eye makeup
- 100% genuine items from leading makeup brands
- Purchase in small packs of between 3-6 pieces
- Fast shipping in the UK with secure checkout
Wholesale 55 (US)
With more than 18 years of experience, Wholesale 55 is a reputable and trusted Florida-based distributor with hundreds of products including an extensive range of makeup lines from major beauty brands including Maybelline, L’Oréal, Sally Hansen and Okalan.
Simply browse the website and purchase in small lots, mixed lots or bulk cases with a low $300 minimum order value. The more you buy, the cheaper the cost per unit and the bigger the resale profits. You can also purchase retail displays for your store.
Wholesale 55 also provides ultra-fast shipping across the USA using FedEx, as well as dedicated live chat and phone support for existing and new customers.
Branded makeup, makeup lots, makeup retail displays, eyeshadow, eyeliner, lipstick, lip gloss, foundation, mascara, makeup pallets, bronzer, highlighter.
- US-based wholesaler and distributor of makeup
- Large range available to buy in small or bulk lots
- Reputable brands including L’Oréal and Okalan
- Purchase in higher quantities for more discounts
- Ultra-fast shipping across the USA using FedEx
DHgate is another highly popular wholesale platform for buying inventory from China-based wholesalers and manufacturers at factory direct prices.
In fact, DHgate is one of the best wholesale marketplaces in China as it allows you to purchase goods from multiple suppliers directly through the website. You can also quickly compare real-time prices from different companies to find the cheapest options.
DHgate has thousands of sellers and millions of products including an unmatched range of wholesale makeup and beauty products.
Makeup, makeup tools, makeup accessories, makeup gadgets, concealer, foundation, lip gloss, lipstick, mascara, eyeliner, eyeshadow, bronzer, blusher, lotions, creams, removers.
- Business-to-business wholesale marketplace in China
- Millions of products including high-quality makeup
- Includes products from trusted cosmetics brands
- Purchase directly through the website with ease
- Buyer protection policy with excellent support
JNI Wholesale (US)
Based in New Jersey, JNI Wholesale is a top-tier wholesaler of branded makeup with a specialisation in supplying to small eBay and Amazon sellers.
In fact, JNI Wholesale is perfect for start-ups or small sellers as they have a low $100 minimum order requirement and allow buyers to mix and match products. Furthermore, free shipping is available on orders over $500, as well as direct shipping to Amazon fulfillment centres.
All of the products available to purchase from JNI Wholesale are 100% authentic and from genuine brands such as L’Oréal, Revlon, Bliss and Maybelline.
Closeout makeup, makeup lots, branded makeup, powders, foundation, cleansing oils, eyeshadow, eyeliner, eyebrow pens, lipstick, lip gloss, nail polish.
- Trusted online wholesaler of branded makeup
- Suitable for start-ups and eBay/Amazon sellers
- Direct shipping to Amazon warehouse available
- Low $100 minimum order with fast US delivery
- Simple and quick website with secure checkout
Bonita Wholesale (US)
Bonita Wholesale is a Los Angeles-based makeup wholesaler and distributor that has been supplying to the retail trade for more than 10 years.
From eye makeup and face makeup to pallets, brushes and accessories, Bonita Wholesale has hundreds of items that are available to purchase in small lots of 3 or more units. Furthermore, with new products regularly added, you can be sure to find suitable stock for your business.
No minimum order value and fast US shipping are just a few reasons why Bonita Wholesale is trusted by thousands of retailers and ecommerce stores across the USA.
Face makeup, eye makeup, lip makeup, makeup pallets, makeup accessories, eyeliner, mascara, eyeshadow, false eyelashes, foundation, concealer, blusher, lip gloss.
- Los Angeles-based makeup wholesaler and distributor
- Branded makeup products for the lowest trade prices
- No minimum order value with fast shipping in the US
- Secure website with simple design and easy navigation
- More than 10 years of experience in the makeup market
Frequently Asked Questions (FAQs)
The following frequently asked questions provide quick answers to common questions related to finding and sourcing wholesale makeup. If you’re looking for more makeup wholesalers or if you need to find suppliers in another location, be sure to browse our other posts and guides.
Why sell makeup?
Whether you own a physical retail store or ecommerce website, makeup is a great niche to target as it’s a multi-billion dollar industry and growing. Furthermore, with an average profit margin of more than 50%, selling makeup can be highly profitable.
In addition to having a huge customer base and excellent profit margins, makeup has an almost endless list of creative advertising and marketing opportunities. For example, many makeup brands use social media influencers to quickly reach a huge audience and drive traffic.
To summarise, makeup is a great product to sell as it’s a huge market with above average profit margins, as well as unique advertising opportunities. Even though you will be competing with some major companies, there is still plenty of room in the makeup market for small sellers.
Where can I sell makeup?
From marketplaces such as eBay and Amazon to building an ecommerce store using drag-and-drop software like Shopify, there are numerous ways to sell makeup products. Furthermore, platforms such as Facebook and Instagram are becoming increasingly popular for selling online.
If you don’t want to go down the route of selling makeup online, you could open your own brick-and-mortar store in your local area or town center. Although it will require a larger upfront investment of time and money, having your own physical store has many exclusive benefits.
The best option will depend on your budget and personal preferences. If you have a small budget, selling on marketplaces is likely the better solution. If you have some money to invest, building your own ecommerce website or opening a store could be more suitable.
Do makeup wholesalers have a minimum order?
Yes, most makeup wholesalers have a minimum order value. However, you can typically mix and match products to meet the minimum value. Furthermore, most of the goods and sold in small lots or cases of 3 or more pieces.
If the products are sold in packs, you may not need to meet a minimum order value. However, you will need to purchase the whole pack with a fixed number of units e.g. 12 pieces or more. The good news is that most makeup wholesalers supply goods in small quantity packs.
What is the best makeup wholesaler?
Shure Cosmetics and CoLour Zone Cosmetics and the best makeup wholesalers in the UK, whereas Cosmetix Club and Wholesale Makeup are the best makeup wholesalers in the US. When it comes to China, Kasey Beauty and Everfavor are the most trusted makeup wholesalers.
However, you have many options when it comes to reliable makeup wholesalers. For example, Fizzy Peach is another highly popular UK-based makeup wholesaler and Cosmeticholic is a leading makeup wholesaler in the US. In China, Alibaba is the ultimate platform for sourcing wholesale makeup from multiple suppliers at factory direct prices.
How do I find more makeup wholesalers?
To find more makeup wholesalers, make sure you browse our wholesale suppliers category. We have a huge collection of free guides on the best wholesale suppliers including makeup wholesalers for selling on various platforms including eBay and Amazon.
Another option is to try searching on Google using long-tail keywords such as ‘makeup wholesalers in the USA’ to narrow down the results. You could also attend local trade shows in your area to quickly find and negotiate with makeup wholesalers directly.
Selling makeup can be highly profitable and lucrative. In fact, the makeup industry has seen consistent growth for a number of years and continues to generate billions globally.
If you’re looking for a trusted makeup wholesaler, the suppliers listed in this guide are the most popular and reliable on the market.
It doesn’t matter if you’re a large chain store or small ecommerce website, the suppliers outlined above are suitable for businesses of all sizes, allowing you purchase in small lots or mixed lots, as well as large bulk pallets for huge discounts.
To find more leading makeup wholesalers and suppliers, be sure to browse our other blog posts and guides as we have tons of content on finding suppliers.