The makeup industry is a multi-billion dollar market and growing. From eye makeup and face makeup to makeup tools and accessories, millions of units are sold in the US each year.
Here you will find a collection of the 7 best makeup wholesalers in the USA. Whether you own a brick-and-mortar store or online boutique, the following suppliers will allow you to source high-quality wholesale makeup for the lowest trade prices.
Furthermore, many of the suppliers listed in this guide sell branded makeup in small cases or mixed lots, making them ideal for start-ups or small eBay and Amazon sellers.
1. USA Wholesale
With thousands of products and more than 5 years of experience, USA Wholesale is one of the largest suppliers of branded makeup products in Florida.
Available to purchase in small packs for the lowest wholesale prices on the market, USA Wholesale’s range includes concealer, blusher, mascara, foundation and lip gloss from industry-leading brands including L’Oréal, Maybelline, Revlon and Rimmel.
Fast shipping and no minimum order are just a few reasons why USA Wholesale is the perfect supplier for all types of retailers including ecommerce stores and eBay/Amazon sellers.
Makeup, face makeup, eye makeup, lip makeup, concealer, eyeliner, false eyelashes, face powder, foundation, mascara, lip gloss, lip stick, blusher, bronzer, primer.
- Largest makeup wholesaler and distributor in Florida
- Huge range including face makeup and eye makeup
- 100% authentic items from leading makeup brands
- Purchase in small packs for the best market prices
- Fast shipping in the USA with no minimum order
2. Cosmetix Club
Established more than 10 years ago, Cosmetix Club is another leading US-based wholesaler of makeup from top brands including Clinique, NYX, L’Oréal and Rimmel.
From lipstick and eyeliner to blusher, concealer and mascara, Cosmetix Club has a large selection of products available to purchase in small lots or mixed lots. Simply browse the user-friendly website and source the perfect amount of stock for your online business or retail store.
If you’re an Amazon seller, Cosmetix Club also has a unique fulfillment service that includes preparing and dispatching orders directly to the Amazon for FBA.
Branded makeup, face makeup, eye makeup, blusher, concealer, face powder, bronzer, eyeliner, false lashes, lipstick, lip gloss, nail polish, makeup remover.
- Leading US-based wholesaler of branded makeup
- Extensive range of products including face makeup
- Purchase in small lots or mixed lots for trade prices
- Direct shipping to Amazon FBA warehouse available
- Based in New Jersey with fast shipping in the USA
3. Wholesale Makeup
Trusted by more than 15,000 customers in the USA, Wholesale Makeup is a family-owned wholesale company specialising in the supply of original makeup from some of the world’s biggest brands including L’Oréal, Maybelline, NYC, CoverGirl and Revlon.
Originally established over 10 years ago as a general supplier of closeout merchandise, Wholesale Makeup quickly turned it’s focus to the beauty market exclusively. Since then, Wholesale Makeup has been featured on multiple leading publications including The Miami Herald.
You can purchase items in small cases, mixed lots or large bulk pallets. Therefore, Wholesale Makeup is perfect for businesses of all sizes from large chain stores to small eBayers.
Branded makeup, clearance makeup, makeup lots, blusher, bronzer, concealer, primer, powder, highlighters, eyeshadow, eyeliners, mascara, lipstick, nail polish.
- Family-owned makeup wholesaler in the USA
- Trusted by more than 15,000 happy customers
- Purchase in small packs, mixed cases or bulk
- Original brands including L’Oréal and Revlon
- Featured on multiple industry-leading websites
Featuring hundreds of products and no minimum order value, Cosmeticholic is a well-established wholesaler of branded makeup in the USA. In fact, Cosmeticholic has been supplying high-quality makeup lines to retailers and online businesses since 2006.
The user-friendly website allows you to quickly find and source wholesale makeup in small lots of 3 or more pieces. If you own a physical retail store, you can also purchase retail displays with larger quantities of 36 or more units and no overall minimum requirement.
Cosmeticholic has a wide selection of products to choose from including face makeup, eye makeup and lip makeup from major brands including BeBella, LA Girl and Lurella.
Branded makeup, women’s makeup, eyeliner, eye shadow, primer, mascara, false eyelashes, blusher, bronzer, concealer, foundation, powder, lipgloss, lipstick, nail polish.
- Trade-only wholesaler and distributor of makeup
- Purchase in small lots with no minimum order
- Fast and low cost shipping throughout the USA
- Products from leading brands such as BeBella
- Established company with thousands of buyers
5. Wholesale 55
With more than 18 years of experience, Wholesale 55 is a reputable and trusted Florida-based distributor with hundreds of products including an extensive range of makeup lines from major beauty brands including Maybelline, L’Oréal, Sally Hansen and Okalan.
Simply browse the website and purchase in small lots, mixed lots or bulk cases with a low $300 minimum order value. The more you buy, the cheaper the cost per unit and the bigger the resale profits. You can also purchase retail displays for your store.
Wholesale 55 also provides ultra-fast shipping across the USA using FedEx, as well as dedicated live chat and phone support for existing and new customers.
Branded makeup, makeup lots, makeup retail displays, eyeshadow, eyeliner, lipstick, lip gloss, foundation, mascara, makeup pallets, bronzer, highlighter.
- US-based wholesaler and distributor of makeup
- Large range available to buy in small or bulk lots
- Reputable brands including L’Oréal and Okalan
- Purchase in higher quantities for more discounts
- Ultra-fast shipping across the USA using FedEx
6. JNI Wholesale
Based in New Jersey, JNI Wholesale is a certified wholesaler of branded makeup with a specialisation in supplying to small eBay and Amazon sellers.
In fact, JNI Wholesale is perfect for start-ups or small sellers as they have a low $100 minimum order requirement and allow buyers to mix and match products. Furthermore, free shipping is available on orders over $500, as well as direct shipping to Amazon fulfillment centres.
All of the products available to purchase from JNI Wholesale are 100% authentic and from genuine brands such as L’Oréal, Revlon, Bliss and Maybelline.
Closeout makeup, makeup lots, branded makeup, powders, foundation, cleansing oils, eyeshadow, eyeliner, eyebrow pens, lipstick, lip gloss, nail polish.
- Trusted online wholesaler of branded makeup
- Suitable for start-ups and eBay/Amazon sellers
- Direct shipping to Amazon warehouse available
- Low $100 minimum order with fast US delivery
- Simple and quick website with secure checkout
7. Bonita Wholesale
Bonita Wholesale is a Los Angeles-based makeup wholesaler and distributor that has been supplying to the retail trade for more than 10 years.
From eye makeup and face makeup to pallets, brushes and accessories, Bonita Wholesale has hundreds of items that are available to purchase in small lots of 3 or more units. Furthermore, with new products regularly added, you can be sure to find suitable stock for your business.
No minimum order value and fast US shipping are just a few reasons why Bonita Wholesale is trusted by thousands of retailers and ecommerce stores across the USA.
Face makeup, eye makeup, lip makeup, makeup pallets, makeup accessories, eyeliner, mascara, eyeshadow, false eyelashes, foundation, concealer, blusher, lip gloss.
- Los Angeles-based makeup wholesaler and distributor
- Branded makeup products for the lowest trade prices
- No minimum order value with fast shipping in the US
- Secure website with simple design and easy navigation
- More than 10 years of experience in the makeup market
Frequently Asked Questions (FAQs)
The following frequently asked questions provide quick answers to common questions related to finding and sourcing wholesale makeup. If you’re looking for more makeup wholesalers or if you need to find suppliers in another location, be sure to browse our free supplier directory.
Why sell makeup?
Whether you own a physical retail store or ecommerce website, makeup is a great niche to target as it’s a multi-billion dollar industry and growing. Furthermore, with an average profit margin of more than 50%, selling makeup can be highly profitable.
In addition to having a huge customer base and excellent profit margins, makeup has an almost endless list of creative advertising and marketing opportunities. For example, many makeup brands use social media influencers to quickly reach a huge audience and drive traffic.
To summarise, makeup is a great product to sell as it’s a huge market with above average profit margins, as well as unique advertising opportunities. Even though you will be competing with some major companies, there is still plenty of room in the makeup market for small sellers.
Where can I sell makeup?
From marketplaces such as eBay and Amazon to building an ecommerce store using drag-and-drop software like Shopify, there are numerous ways to sell makeup products. Furthermore, platforms such as Facebook and Instagram are becoming increasingly popular for selling online.
If you don’t want to go down the route of selling makeup online, you could open your own brick-and-mortar store in your local area or town center. Although it will require a larger upfront investment of time and money, having your own physical store has many exclusive benefits.
The best option will depend on your budget and personal preferences. If you have a small budget, selling on marketplaces is likely the better solution. If you have some money to invest, building your own ecommerce website or opening a store could be more suitable.
What is the best US makeup wholesaler for start-ups?
USA Wholesale and Cosmetix Club are the best US-based makeup wholesalers for start-up or newbie sellers as they each have a large selection of products, as well as no minimum order requirements. You can also source mixed lots, small lots or cases.
However, many of the other makeup wholesalers listed in this guide are suitable for start-up sellers. For example, Cosmeticholic has no minimum order value, whereas JNI Wholesale was designed specifically for small sellers and has a very low $100 minimum.
What is the best US makeup wholesaler for eBay/Amazon sellers?
USA Wholesale is the best makeup wholesaler for eBay and Amazon sellers as they cater to businesses of all sizes including SMEs and start-ups. You can purchase products in small lots, mixed lots or bulk lots with no overall minimum order requirement.
However, you have a number of options when it comes to US makeup wholesalers for selling on eBay and Amazon. For example, Cosmetix Club supplies to all types of marketplace sellers. In fact, Cosmetix Club offers a free service for direct shipping to Amazon FBA warehouses.
JNI Wholesale is another trusted US-based makeup wholesaler that was designed specifically for small eBay and Amazon sellers, as well as ecommerce stores, With a low minimum order of just $100 and single pieces available, you can source a wide variety of goods for selling online.
What is the best US makeup wholesaler for retail stores?
If you own a physical brick-and-mortar retail store, USA Wholesale is the best makeup supplier for sourcing inventory as they have a huge range of branded makeup products, as well as makeup in branded retail display units.
However, Cosmeticholic and Wholesale Makeup also sell makeup in retail display units with visual branding to attract shoppers. Furthermore, you can often choose different sizes to source the perfect number of units for your store, without having to meet a minimum order value.
Do makeup wholesalers in the US have a minimum order?
Yes, most US-based makeup wholesalers have a minimum order value. However, you can typically mix and match products to meet the minimum value. Furthermore, most of the goods and sold in small lots or cases of 3 or more pieces.
If the products are sold in packs, you may not need to meet a minimum order value. For example, USA Wholesale has no overall minimum order value but all of the products are sold in cases or small lots. Therefore, you will need to purchase a case with a fixed number of units e.g. 12 pieces.
How do I find more US makeup wholesalers?
To find more makeup wholesalers in the USA, make sure you browse our free supplier directory as we have thousands of leading wholesale companies in the USA. Simply search for makeup and filter the results by company type and location.
Another option is to try searching on Google using long-tail keywords such as ‘makeup wholesalers in the USA’ to narrow down the results. You could also attend local trade shows in your area to quickly find and negotiate with makeup wholesalers directly.
Selling makeup can be highly profitable and lucrative. In fact, the makeup industry has seen consistent growth for a number of years and continues to generate billions globally.
If you’re looking for a trusted makeup wholesaler in the USA, the suppliers listed in this guide are the most popular and reliable on the market.
It doesn’t matter if you’re a large chain store or small ecommerce website, the suppliers outlined above are suitable for businesses of all sizes, allowing you purchase in small lots or mixed lots, as well as large bulk pallets for huge discounts.
To find more leading makeup wholesalers and suppliers in the USA, be sure to browse our free wholesale directory. We have thousands of top suppliers in the US and globally.