Amazon Dropshipping: The A-Z Guide to Starting & Building a Profitable Dropshipping Business on Amazon

  27 min read

With over 190M monthly users, Amazon is the largest online marketplace in the world, far exceeding eBay in terms of visitors, sales and profits. However, when it comes to dropshipping, most people opt to sell on eBay due to its ease of use and simplicity. Granted, dropshipping on Amazon can be more of a challenge, but with 10x more buyers and significantly less sellers, the results can be staggering.

From creating offers to winning the buy box and managing inventory, the process of selling on Amazon is vastly different to eBay. Naturally, there is a steep learning curve to overcome which is why most people settle for eBay. However, selling exclusively on eBay means missing out on a ton of additional sales and customers, particularly when Amazon buyers tend to stay loyal to the platform due to its unique features and services such as Amazon Prime, FBA and free shipping options.

While building a successful dropshipping business on Amazon is not easy feat, it’s certainly not an impossible dream. It just takes time and effort to learn how to do things right way. Thankfully, in this A-Z guide, I’m going to show you how to build an Amazon dropshipping business step-by-step. From finding dropshipping suppliers to choosing products and creating offers, everything you’re about to learn has been proven to work based on my 5+ years of being a successful Amazon dropshipper.

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What is Dropshipping?


Originally gaining popularity in 2006, dropshipping has grown to become a primary order fulfilment method for thousands of retailers and online sellers across the globe, including some major billion dollar brands such as Wayfair. Unlike the traditional method of running an ecommerce business, which typically involves sourcing products in bulk and reselling them individually, dropshipping does not require you to purchase products upfront or hold any physical inventory.

  No purchasing stock upfront

  No holding any physical inventory

  Postage and packaging is done for you

  Very little start-up costs and ongoing expenses

Dropshipping eliminates the most time-consuming and costly aspects of running an ecommerce business including having to dispatch orders and process returns. Instead, products are sourced directly from dropshipping suppliers and delivered straight to the end consumers. The supplier handles the entire order fulfilment process from picking and packaging to postage and delivery. It’s a bit like having your own warehouse and team of staff members, without having to invest a single cent.

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Why Dropship on Amazon?


As previously mentioned, Amazon has hundreds of millions of buyers from across the globe, many of which are exclusive to the platform. Much larger than eBay, Amazon boasted sales of more than $300 billion in 2019, compared to eBay’s smaller but modest $10 billion. Furthermore, Amazon has a much larger market share, accounting for over 13% of all global ecommerce sales, including a staggering 50% of the US marketplace. Amazon also has a much healthier buyer to seller ratio, meaning there are more customers to reach and much less sellers to compete with.

Quite simply, not dropshipping on Amazon means missing out on a ton of additional customers and sales. If you want to build a sustainable and long-lasting dropshipping business which will generate profits for years to come, selling on multiple platforms including Amazon is essential. You should never put all of your eggs in one basket by selling exclusively on one platform.

The Pros & Cons of Dropshipping on Amazon


While dropshipping on Amazon can be extremely profitable and lucrative, it does have its fair share of disadvantages which need to be carefully considered. To help you decide whether it’s the right selling platform for you, here’s a side-by-side comparison of the most prominent pros and cons for your review.

  Millions of global buyers

  No listing fees or selling limits

  Easy to create offers & listings

  Less sellers and competition

  Bigger profit margins

  Dedicated seller support

  Simple performance standards

  Reasonable selling fees

  Minimal start-up costs

  Stricter selling policies and rules

  Slower (non-instant) seller payouts

  Share the same product details page

  Less control over listings & descriptions

   Mandatory seller verification process

  Random and frequent account reviews

  UPC & EAN codes required

Understanding The Amazon Marketplace


Establishing a clear understanding of how the Amazon marketplace works is essential if you want to achieve success selling on it. Unlike eBay, Amazon has an exclusive focus on branded products, as well as a more streamlined and well-structured catalogue of products. While eBay sellers tend to create their own separate listings for individual products, Amazon sellers often share the same product details page, meaning there is only ever one product details page for every unique item being sold on Amazon.

For example, the following Russell Hobbs Kettle is available to buy on Amazon for the price of £24.99 with free delivery. However, below the current (main) offer, you’ll notice a link to other buying options. When the link is clicked, it will direct you to a page with the full list of buying options from other sellers of the same product.

Unless you’re selling your own brand products or products which are not already listed on the Amazon marketplace, sharing a product details page with other sellers is inevitable. Creating an entirely new listing for a product which is already listed on Amazon is not allowed, as it would go against their mission of being a transparent marketplace. 

The vastly different structure of the Amazon marketplace when compared to eBay is both a huge advantage and obvious disadvantage. While sharing the same product details page makes it harder to compete with other sellers, it entirely streamlines and fast tracks the process of listing products for sale. It also makes it easier for customers to quickly find specific products and locate the best offers, without having to search for and scroll through endless results.

When it comes to placing an order on Amazon, there is only ever one Add to Basket button on the product details page, also commonly referred to as the buy box. The seller which Amazon chooses to place in the main buy box (rather than on the additional buying options page) depends on a variety of different factors including seller performance, sales history and feedback, more of which will be discussed later.

To summarise, If you’re selling a product which already exists on the Amazon marketplace, you’ll need to create an offer on the existing product details page. Creating an offer on an existing Amazon listing is as simple as setting a selling price and available quantity, you don’t even need to add a description or images. However, if you’re selling a product which does not already exist on the Amazon marketplace, you’ll need to create an entirely new listing. 

In this guide, I’m going to show you how to set up offers on existing Amazon listings as well as how to create brand new listings. The route you take to create new listings or offers will vastly depend on your business plan, type of products and selling strategy, more of which will be discussed in the next section.

Creating a Business Plan


From launching a private label brand to selling existing (third party) brand products, there are multiple options when it comes to building an Amazon dropshipping business. Creating a plan and deciding on what strategy you want to implement is the first step towards getting started, as it will dictate a number of important future steps including how to find suppliers and how to create listings on Amazon. The most common types of business models when dropshipping on Amazon include:

#1 Selling Own Brand (Private Label) Products

Considered the most effective way to get that edge over the competition when dropshipping on Amazon, selling your own brand products involves finding suppliers of generic, unbranded products and attaching your own brand name to them. Also known as white label or private label selling, this technique allows you to create your own exclusive range of products and unique listings on Amazon. Therefore, you won’t find yourself competing with a ton of other sellers to win the buy box. You’ll also have more control over descriptions, product images and item specifics.

However, it’s important to understand that creating brand new Amazon listings is a long-term strategy which takes more time and effort. While existing listings typically already have traffic and buyer activity such as sales, questions and reviews, new listings take more time to gain authority and start generating sales by reaching top spots within the Amazon search results.

  • Find a supplier of unbranded products and sell them as your own brand
  • Create new Amazon listings with custom descriptions, titles and specifics
  • Drive traffic to your listings to increase authority and buyer activity

#2 Selling Existing (Third Party) Brands

The most common route people take when dropshipping on Amazon is to sell the products of existing or already established brands. While you’ll most likely have to share the same details page as other sellers, it’s by far the quickest way to get offers on Amazon and start generating sales, without having to create custom descriptions, item specifics or images. You’ll also have the benefit of being able to create offers on existing Amazon listings which already have traffic, sales and buyer activity.

  • Find suppliers of branded products from well-known and established companies
  • Create offers on existing Amazon listings with existing traffic, reviews and orders
  • Gain sales, feedback and performance history to win the buy box

#3 Creating a Specialist Brand

Creating a specialist brand involves selling products in a specific category or niche and tailoring your brand around it. For example, becoming a specialist brand of pet suppliers or womens fashion accessories. Typically, specialist brands sell a range of own brand and third party brand products, with the goal of becoming an industry leader in one specific niche.

  • Focus on one specific product type or niche
  • Sell both own brand and third party brand products
  • Create new listings and offers on existing listings

#4 Creating a Generalist Brand

A generalist brand is a company which does not specialise in one specific category or niche but instead sells a mixed range and broad variety of products in multiple different categories or industries. Take for example, a brand which sells mobile phone accessories also sells clothing and kids toys. One of the benefits of dropshipping is being able to sell as many products as you want without being limited by cash flow or storage space. Therefore, creating a generalist brand is a great way to maximise your potential and tap into several different areas of the market.

  • Sell a mixed range of products in multiple categories or niches
  • Focus on creating a lot of Amazon listings quickly
  • Sell both third party brand or own brand products

To summarize, when it comes to creating a business plan, think about the type of company you want to build and where you see it going in 5 or 10 years from now. While some people prefer to build their own private label or specialist brand, others opt to become a general retailer, selling a mixed variety of products. Each selling strategy has its own pros and cons, the one you should implement comes down to your own personal preferences and future goals.

Establishing a Brand Name


Whether you’re planning on selling private label products or a mixture of existing brand products, establishing a catchy, memorable and unique brand name is essential. Start by brainstorming some ideas and create a shortlist of potential options. Remember, your brand name is a representation of your business. Therefore, you should take your time to choose a winner. A few hints and tips to consider when coming up with a brand name include:

  • Try a business name generate such such an NameMesh, NameSnack or BizNameWiz
  • Use keyword suggestion tools such as Google Keyword Planner, WordStream or KeywordTool
  • Keep it short, catchy and memorable, as well as relevant and related to your niche
  • Make sure your name is unique and not already taken or trademarked by another company
  • Check if the domain name is available by doing a search on GoDaddy, Name.com or NameCheap
  • Avoid using a similar name as other Amazon sellers, particularly those that sell the same type of products

Finding Suppliers


Now that you have a better understanding of how Amazon works, a clear business plan to follow and a catchy brand name, it’s time to start finding suitable dropshipping suppliers to source products from. Whether you want to sell existing (third party) brand products or create your own private label brand, the following techniques will help you to quickly locate reputable and trusted suppliers of both branded and unbranded products.

1. Use SourceLow

Here at SourceLow, we’re not just a resource of information but also a global supplier directory of manufacturers, wholesalers and dropshipping suppliers. Finding a suitable companyusing our directory simple as doing a quick search or browing relevant categories. Furthermore, handy search filters allow you to quickly narrow down the results  by company type and location, making it easy to find dropshippers in your country of interest. With a fast-growing network of suppliers to choose from, you can be sure to find a reliable company to start trading with directly.

Find Suppliers

2. Search Google

Manually searching for suppliers on Google is still one of the most effective ways to find dropshipping suppliers. Learning how to do an advanced Google search is the quickest to narrow down the results and locate companies which specialise in the type of products you want to sell. Alternatively, using long-tail keywords while doing a standard Google search will help you to weave out the irrelevant results. For example, instead of simply searching for clothing dropshippers try using more specific terms such as kids clothing dropshippers in the UK or womens clothing dropshipping suppliers USA and so forth.

  • Try performing an advanced Google search to find more specific and tailored results including websites in a specific location
  • Avoid using generic search terms such as ‘dropshipping suppliers’ and use long-tail keywords e.g. camping accessories dropshipping UK
  • Venture beyond the first page of results and study each option carefully, the best websites are not always on page one

3. Join Online Forums

Joining online forums is another effective way to find dropshipping suppliers. Essentially online communities where like-minded individuals can share, discuss and debate topics or ideas, forums tend to contain honest, reliable and unbiased information. From the latest blockbuster movies to pet care or kids crafts, there is a forum for just about any topic or niche including dropshipping. One quick Google search will pull up a list of forums related to the wholesale, dropshipping or product sourcing industry, many of which contain invaluable recommendations or advice on where to source products. Here’s a short list of the best online forums for finding dropshipping suppliers, to point you in the right direction:

  • Warrior Forum – The largest digital marketing forum with hundreds of topics on dropshipping and finding suppliers
  • UK Business Forums – A highly popular UK business forum with a dedicated section on ecommerce and dropshipping
  • Digital Point – A well-established digital and internet marketing forum with an exclusive ecommerce discussion section

4. Try Automation Software

Another option to consider when it comes to finding dropshipping suppliers is to invest in automation software. Often providing an all-in-one solution for finding suppliers and creating listings on popular selling platforms including Amazon, using automated software has become common practice in the world of dropshipping. Using software eliminates the need to manually find suppliers as most are compatible with a predetermined selection of the best dropshippers.

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Opening an Amazon Seller Account


As it stands, Amazon has 14 global sites in some of the largest ecommerce markets in the world including the US, UK, Canada and Australia. The first step towards opening an Amazon seller account is to decide on where you want to sell. For example, if you reside in the UK, you can sell on amazon.co.uk, whereas if you live in the US, amazon.com is the primary site.

One of the biggest benefits of dropshipping is being able to sell in any country you like without having to be physically located there. However, it’s important to note that you may be required to go through a verification process (details below) before being able to sell on Amazon. Therefore, choosing the right site to sell on is vital. Please refer to Amazon’s article on International Sites for the full list of local websites.Once you’ve decided on which site you want to sell on, creating an Amazon seller account is fairly straight-forward. Simple head over to Amazon Seller Central, the dedicated website for selling on Amazon, making sure you’re on the correct international website. Click the Sign Up button and follow the onscreen instructions to proceed.

Tip: In most countries, you’ll have the option of opening a professional seller account for a low fixed monthly fee. Professional accounts come with a range of additional benefits including no referral fees and more flexibility over your business policies including dispatch times, shipping times and shipping prices.

Seller Verification

Before you can begin selling on Amazon, in most cases you’ll be required to complete a verification process which includes uploading various documents such as personal identification or bank statements. The exact verification process will vary depending on which Amazon site (UK/US etc.) you’re selling on. For more information, please refer to the following Amazon documentation on seller verification:

Calculating Fees & Profits


Before you can start creating offers or listings on Amazon, it’s important to gain a firm understanding of how selling fees work, as well as how to calculate your profit margins. Amazon has 2 different types of selling fees which apply to those who are dropshipping, including a per-item fee and a referral fee, also known as a closing fee. Let’s take a closer look at each.

Tip: It’s highly recommended to open a professional seller account in order to avoid paying per-item fees. Professional seller accounts also come with a range of additional benefits including more control and flexibility over your selling policies.

1) Per-Item Fee

Only applicable to sellers who don’t have a professional Amazon seller account, the per-item fee is a low, fixed cost fee which is charged on each successful sale, regardless of the item’s total selling price. The fee varies depending on which Amazon site (UK/US etc.) you’re selling on but is generally around $0.99 or £0.75 per unit sold.

2) Referral / Closing Fee

Applicable to all sellers, the referral fee is a percentage based fee which is charged on the item’s total final selling price including any shipping costs. The referral fee will vary depending on which category but is typically around 15% or less. For example, if you sell an item for £10.00 the referral fee will be (15% / £10) £1.50 approx.

Calculating Fees

The quickest way to calculate your selling fees is to simply deducing 15% from the final selling price. For example, if you list a product for £20.00, the fee will be (15% / £20) £3.00 plus the per-item fee if you don’t have a professional seller account. If you prefer to calculate the exact selling fees, the following Amazon fee calculators make it easy:

Paying Fees

Selling fees are automatically deducted from the item’s total selling price (including shipping) after a sale has been generated. The remaining balance (selling price – selling fee) is credited to your Amazon seller account. Amazon will pay any earnings directly into your bank account on a regular fixed schedule, more of which will be discussed later.

Choosing Profitable Products


Once you have a business plan, a supplier to source products from and a catchy brand name, as well as an Amazon seller account, the next step is to start choosing profitable products to sell. In most cases, your supplier will have an extensive range of products to choose from. Therefore, it’s important to select the items which will generate you the most sales and profits. A few tips to consider when choosing products to sell include:

  • Calculate your selling fees and profit margins before listing an item for sale to determine whether or not you can match or undercut the price of existing sellers
  • Search for the product (or other similar products) on Amazon and eBay to determine how popular the item is with buyers. Reviews and other buyer activity is a good indication of how well an item is selling
  • Read existing customer reviews to determine if the product has any obvious flaws or imperfections which could lead to a high return rate or performance defects such as negative feedback

Creating Offers & Listings


You have a business plan, an Amazon seller account and suppliers to source products from, as well as a list of profitable products, it’s time to start creating offers or listings on the marketplace. If you’re selling a product which already exists in the Amazon catalogue, you’ll need to create an offer on the existing listing. If you’re selling a product which is not already available on Amazon or if you’re selling your own private label brand products, you’ll need to create a brand new Amazon listing.

1) Creating Offers on Existing Listings

Creating an offer on an existing Amazon listing is super easy and takes only a few minutes. Login to your Amazon Seller Central account and Navigate to Inventory > Add a Product. On the following page, search for the product using relevant keywords, a brand name or a unique product identifier code. Once you’ve located the product, select a condition of either new or used and click the Sell this Product button which is located at the right hand side.

Tip: When creating an offer on an existing listing, you can input your own description and products details. However, Amazon will use the description which it feels is best.

2) Creating New Amazon Listings

Creating a new listing on the Amazon marketplace is fairly easy once you get the hang of it. First, login to your Amazon Seller Central account and Navigate to Inventory > Add a Product. However, instead of searching for an existing product using the search bar, click the I’m adding a new product not sold on Amazon link.

On the following page, search for and find the most relevant category. Amazon has literally hundreds of different categories to choose from so take your time to find the most appropriate option. Once you’ve found a suitable category, simply click the ‘Select Category‘ button and you’ll be redirected to the listing/editing page.

On the listing page, follow each step and make sure you input as many details as possible. Navigate through the various tabs to upload your product images and add a description. When dropshipping, you’re supplier should be able to provide you with all of the information you need, therefore it’s as simple as copying and pasting the information. However, a few vital recommendations to consider when it comes to creating a new listing include:

  • Create a unique, keyword optimised and eye-catching title, making sure you include as many relevant key phrases (within the title) as possible
  • Write your own custom descriptions with a brief intro and some short key feature bullet points, as well as a list of specifications or usage instructions
  • Use the best available image and try to avoid using the same main image as your supplier (if possible) in order to stand out from the crowd
  • Calculate your exact selling fees and profit margins, then set a price which is low enough to attract maximum views and sales

Product Identifiers

When creating a new listing on Amazon, most categories require sellers to use a Global Trade Identification Number (GTIN), also known as a product indefinier such as UPC, EAN or ISBN code. Essentially a barcode for distinguishing each unique product from another, Amazon uses product identifiers to sort and manage it’s vast catalogue of products.

In most cases, your supplier will be able to provide you with the UPC or EAN code of the item. However, if you’re selling unbranded products, you’ll need to purchase your own verifiable barcodes from an official source such as GS1 or a third party barcode supplier such as SpeedyBarcodes. For more information, please refer to this comprehensive guide to Amazon barcodes from Amazon SEO Consultant or search on Google for providers of UPC/EAN barcodes.

Managing Inventory & Prices


One of the biggest disadvantages to using a dropshipping model is having no control over stock levels and prices. Unfortunately, without a proper inventory management system in place, it’s inevitable to sell products which have either run out of stock or raised in price. Naturally, this could lead to an angry customer, performance defect or negative feedback. 

Therefore, it’s important to plan ahead and establish an efficient method of monitoring stock levels and prices. You can opt to conduct manual stock checks, request regular updates from your suppliers or enlist the help of automation software. Offering an all-in-one solution for creating listings, as well as automatically managing stock, repricing and even order fulfilment, automation software solutions are quickly becoming considered essential when running an Amazon dropshipping business.

Thankfully, as dropshipping has become more popular, so has the rise of automation software solutions, resulting in ample choice of providers to select from. For more information, please view our comprehensive list of the best Amazon dropshipping software solutions. You’ll be sure to find a software program which is compatible with your chosen supplier.

Understanding Seller Performance


Most online marketplaces have some form of selling standards or performance system in place. Designed to ensure only the highest quality of sellers are trading on the platform, the Amazon seller performance system is very simplistic and easy to understand. Made up of various metrics including customer service performance, policy compliance and delivery performance, sellers are expected to maintain the targets set by Amazon.

Failure to meet any or all of the set targets could result in strict penalties against your seller account such as temporary suspension or permanent suspension. Unfortunately, there is no one size fits all when it comes to seller performance, actions can be taken against your account at Amazon’s discretion. As a new seller, you may also face random account reviews or checkups. Therefore, it’s important to meet the targets and adhere to the performance standards, while also avoiding policy violations. Let’s take a more detailed look at each section for your consideration.

1) Customer Service Performance

Consisting of 3 different selling metrics including negative feedback, A-Z claims and chargeback requests, the customer service measurement is one of the most important. With a current target of less than 1 percent, it’s vital to ensure you prevent negative feedback, claims or chargebacks by providing excellent customer service. Communicating with your buyers and tackling order issues in a timely manner is the most effective way to maintain a healthy customer service performance rating.

2) Policy Compliance

Amazon has several different selling policies which need to be followed. Failure to adhere to the policies will result in complaints and strikes against your seller account. The most common reasons for policy violations include copyright complaints, listing inaccuracies or counterfeit reports. Finding a reputable dropshipping supplier is the most effective way to avoid complaints and prevent policy violations. You need to be sure you have permission to sell certain brands and use the product images or descriptions. You should also make sure your Amazon listings contain accurate information before publishing them live.

3) Delivery Performance

Your delivery performance is made up of 2 different metrics including your late dispatch rate and pre-fulfilment cancellation rate. Maintaining a late dispatch rate of less than 4% is easily achieved by simply marking orders as dispatched within the specified time frame. However, maintaining a pre-fulfilment cancellation rate of less than 2.5% means ensuring products are in stock and available at the time of purchase. Unfortunately, this can be challenging when dropshipping as you lack control over stock levels. However, there is a simple solution to avoiding selling out of stock items, more of which will be discussed later in this guide.

Managing Returns


Accepting returns is an unavoidable part of any ecommerce business, particularly when selling on Amazon where sellers are required to honour the global 30 day Amazon returns policy. Customers tend to initiate returns on Amazon by either contacting you directly or opening a return request. If the customer opens a return request, you’ll be able to manage the return from within the Manage Returns section of your seller central dashboard.

Once a customer requests a return, it’s important to contact your supplier as soon as possible to arrange it. In most cases, your supplier should be able to provide you with a return label or return address. Forward the details on how to return the item to your customer. Once the customer has returned the item, the supplier will refund you and you can then refund the customer. A few tips to consider when dealing with returns include:

  • Establish a close relationship with your supplier and process returns as soon as possible
  • Ask the customer to include the order number as a reference code for faster processing
  • If necessary, refund the customer upfront to avoid any delays and prevent negative feedback

Processing Orders


Processing orders as quickly as possible is vital when dropshipping on Amazon. The quicker you forward or place the order with your supplier, the sooner it will be dispatched. Therefore, you should make it your priority to process any orders the same day or next day at most. When a customer places an order, Amazon will send you an email notification. To locate the order details including the shipping address, follow these steps:

  • Login to Amazon Seller Central
  • Navigate to OrdersManage Orders
  • Locate and click the order number
  • View the ‘Ship To’ address

Once you have the shipping address, simply forward this to your supplier or place the order with your supplier, making sure you input the customer’s shipping address during checkout. Always double check the shipping address and shipping fees before placing the order.

Tip: Once your supplier has dispatched the item, make sure you login to seller central and mark the item as dispatched by navigating to Orders > Manage Orders. It’s important to mark orders as dispatched and upload tracking information (if available) as soon as possible to avoid any late dispatch defects.

Managing Customer Support


Customers are the bread and butter of your business. Providing excellent service is the most effective way to avoid common defects such as negative feedback or bad product reviews. Good service has also been proven to aid in building a repeat customer base by establishing rapport and trust with your buyers. Treat customers well and they’ll continue to come back for more. A few tips to consider when dealing with customers include:

  • Tackle order issues, negative feedback or complaints as quickly as possible
  • Forward tracking information (if applicable) as soon as it becomes available
  • Follow-up with customers after the initial purchase to ask if they were satisfied and kindly request feedback
  • Encourage customers to leave product reviews by offering coupon codes or discounts on a future order
  • Always remain calm and professional, refrain from disagreeing with customers, even when they’re wrong
  • Process returns quickly and don’t be shy to issue refunds upfront

Maximising Sales


Creating a few listings or offers on Amazon and expecting an avalanche of sales is not realistic or viable. As a new seller, it will take time and effort to build trust with Amazon and establish yourself as a reliable seller. In the meantime, learning how to maximise your sales as a new seller is vital. The following techniques will help you to quickly boost sales and get the ball rolling.

Create Promotions

Running promotions is a sure-fire way to drum up some buzz around your newly launched products. From buy one get one free offers to exclusive coupon codes and flash sales, Amazon allows sellers to create various different promotions in a few clicks of the mouse. Simply login to your seller central account, navigate to Advertising > Promotions and refer to the Amazon documentation for step-by-step instructions on how to get started with promotions or refer to the following YouTube video tutorials:

Run PPC / Sponsored Ads

Amazon PPC (pay-per-click) is an internal advertising system on the Amazon marketplace which is available to all sellers. Running PPC ads on Amazon is the quickest way to gain top rankings within the search results and start generating fast sales, particularly if you’re promoting a brand new listing. Amazon PPC is complex and often time-consuming feature to configure, learning how to optimise your campaigns and generate maximum profit is essential. To point you in the right direction, the following YouTube videos provide a free and in-depth look at Amazon PPC and how to make it profitable:

Acquire Reviews

Did you know that 79% of customers trust online reviews as much as personal recommendations? A further 73% of consumers say positive reviews allow them to trust a business more. When it comes to Amazon, reviews are the lifeblood of the platform, loved by buyers and sellers alike. Furthermore, it’s a known fact that custom reviews on Amazon can greatly improve your rankings within the search results and ultimately boost sales. The more positive reviews you have, the higher you will rank on Amazon search and the more customers will trust your product. A few tips to consider when it comes to acquiring reviews include:

  • Follow-up with customers after the initial purchase to request a product review or use the Request a Review button in seller central
  • Join the Amazon early reviewer program in which Amazon will incentivise reviews by providing customers with a gift card
  • Launch your products on promotional marketplace such as JumpSend or SnagShout to get some quick initial sales and reviews

Amazon Dropshipping FAQs


The following frequently asked questions cover everything related to dropshipping on Amazon. If you have any additional questions which are not covered here, feel free to contact us directly. We’re always on hand and happy to help in any way we can. It’s our mission to help entrepreneurs succeed in ecommerce.

Is dropshipping allowed on Amazon?

As stated in Amazon’s dropshipping policy, using a dropshipping model to fulfil orders is generally accepted. However, in order to dropship on Amazon, you must follow the guidelines outlined the policy which means sourcing products from a genuine wholesaler, manufacturer or trade-only dropshipping supplier. Selling products on Amazon and then purchasing them for another retailer or marketplace is not allowed. As a dropshipper, you’re also responsible for the safe delivery of items, as well as accepting and processing returns. Please refer to the policy for full details.

Can anyone dropship on Amazon?

One of the biggest advantages to using a dropshipping model is being able to sell in any country you want, without having to be physically located there. It’s also free to create an Amazon account and start selling. Therefore, literally anyone can start dropshipping on Amazon, even if it means changing your IP address. However, it’s important to understand that you’ll be required to complete a verification process before being able to start selling on Amazon, more details can be found above.

How much money do I need to start dropshipping on Amazon?

Starting an Amazon dropshipping business requires no upfront investment as it’s free to sign up and start selling on the platform. Furthermore, you won’t need to purchase stock upfront or invest in storage space or order fulfilment. However, as Amazon does not provide instant payments to seller, you will need to fund the orders upfront.

How much do Amazon dropshippers make?

While it’s impossible to give an exact figure, it’s safe to say Amazon dropshippers make anything from extra cash to full time income or significant life-changing income. Your success as an Amazon dropshippers depends on a wide varitey of factors including your business model, selling strategy and advertising campaigns, as well as your ability to efficently run the business.

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