With the personalised gift market expected to reach more than $43 billion by 2027 and billions more spent on general gifts every year, there has never been a better time to sell giftware.
From scented candles to personalised mugs, gothic ornaments and custom photo frames, the giftware industry is virtually limitless when it comes to unique niche ideas.
Here you will find a list the 20 best giftware wholesalers in the UK, US and China.
Jackson’s CRS (UK)
With more than 30,000 products and over 40 years of experience, Jackson’s CRS is one of the UK’s largest and most well-established wholesalers of giftware and seasonal products. This includes mugs, keychains, stationery, plush toys, glassware and gift bags.
Jackson’s CRS also has a large range of greetings cards and party supplies from leading UK brands including Kingfisher Cards, Regal Publishing and Hallmark.
Perfect for online retailers, gift shops and convenience stores, Jackson’s is an award-winning supplier with a 40,000 square foot showroom and warehouse in Sheffield.
- 30,000 best-selling products including giftware, greetings cards and toys
- Award-winning UK wholesale company with over 40 years of experience
- 40,000 square foot showroom and state-of-the-art warehouse in Sheffield
- Perfect supplier for online retailers, gift shops, convenience stores and more
- Fast and free delivery to UK mainland on orders over £125.00 GBP
Wholesale Mart (US)
Wholesale Mart is a leading bulk importer and wholesale distributor of wholesale gifts, general merchandise and promotion items in the USA.
From home decor and kitchenware to collectibles, seasonal products and garden accessories, Wholesale Mart has a wide variety of products in the giftware niche.
The company also has a low $50 minimum order requirement and provides discounts of up to 15% when buying in bulk. This makes Wholesale Mart the ideal supplier for online retailers, eBay sellers, Amazon sellers, flea market traders and ecommerce store owners.
- Thousands of giftware and home decor items for factory-direct prices
- Low $50 minimum order requirement with bulk discounts available
- Multiple warehouses across the US for fast and reliable shipping
- Suitable for online retailers, eBayers and marketplace traders
- Professional images and product descriptions for online sellers
Worldwide Brands (UK/US)
Founded in 1999, Worldwide Brands is the biggest online trade directory of certified wholesalers, manufacturers and distributors in the US, UK and Europe.
Worldwide Brands has thousands of suppliers and more than 16 million products to choose from including a massive selection of gifts and giftware. Simply search the directory to quickly find trusted sources with the lowest wholesale prices.
Once you have found a suitable wholesaler, you can start trading with them directly. Worldwide Brands makes it easy for you to contact the sources and negotiate trade deals.
- Largest online directory of certified wholesalers and manufacturers
- Thousands of trusted B2B sources including giftware wholesalers
- Very simple to use and perfect for all types of retail businesses
- BBB accredited company with more than 20 years of experience
- Genuine wholesale suppliers with trade prices and top ratings
With more than 15 years of experience and over 50,000 successful orders, PapaChina is a professional manufacturer and wholesaler of custom promotion gifts in China.
PapaChina has a huge collection of gifts and novelty products for retailers and businesses, as well as non-profits and charitable organisations across the globe.
From keyrings to bottle openers, pens, mugs, toys and t-shirts, PapaChina has a huge range of customisable products and an impressive network of globally recognised clients including PayPal, Intel, Oxford University and Coca-Cola.
- One of China’s largest manufacturers of custom promotion products and gifts
- Thousands of customisable products from keyrings to bottle openers and pens
- Over 15 years of experience and more than 50,000 successful custom orders
- Impressive network of major clients including PayPal, Intel, Zoom and Pepsi
- Perfect for corporations as well as retailers, gift stores and online sellers
SaleHoo is another well-established and reputable online wholesale directory that connects B2B buyers with vetted trade suppliers from the US, UK and Europe.
In fact, SaleHoo is the most well-known wholesale directory on the internet with thousands of positive reviews on various websites including TrustPilot. SaleHoo has also been featured on a number of major websites including Inc. Magazine.
You can use the directory to find reliable wholesale suppliers for almost any type of product including gifts and giftware. It’s as simple as doing a quick search.
- Most popular and well-known online directory of vetted wholesalers
- Over 8000 top suppliers, most of which are in the US, UK and Europe
- Millions of quality products for genuine trade prices including giftware
- Thousands of positive reviews on various websites such as TrustPilot
- Featured on major websites including HuffPost and Forbes Magazine
Puckator Wholesale (UK)
Featuring more than 5000 products, Puckator Wholesale is the UK’s most popular and trusted supplier of wholesale gifts and giftware.
Established by Mark Howard in 1990 as an importer and distributor of arts and crafts to gift stores throughout the UK, Puckator has grown to become a major international wholesale company.
In fact, Puckator has more than 50 employees, multiple offices across the globe and a purpose-built fulfillment center in Cornwall. The company also has a showroom based in Sheffield with a virtual tour available on their website.
- Over 5000 high-quality giftware items including homeware, toys and decor
- Low £100 minimum order requirement with mixed bulk orders welcome
- Fast (same-day) priority dispatch with free delivery on orders over £300
- Thousands of trade customers in the UK, EU and 30 other countries
- Exclusive dropshipping service with no minimum order requirements
CTW Home Collection (US)
For more than 40 years, CTW Home Collection has been a leading designer, importer and distributor of wholesale home decor and giftware items.
Originally established as a manufacturer of handmade tin work items, the company quickly expanded into other areas after increasing demand and now proudly stocks more than 1000 unique items in a number of different categories and niches.
The full range includes unique home decor, kitchen accessories, textiles and furniture, as well as holiday and seasonal decorations.
- Leading giftware and home decor wholesaler for more than 40 years
- Thousands of unique and trendy products in multiple categories
- Large range of vintage, chic and retro style home decor products
- Low $100 minimum order requirement with fast US shipping options
- Optional dropshipping service with no minimum order requirements
CWSGift or China Wholesale Gift is a top-tier supplier of custom wholesale gifts and promotional items with over 15 years of experience and thousands of global customers including retailers, online sellers, convivence stores and large corporations.
From stationery and drinkware to toys, wallets, bags and watches, CWSGift has an extensive range of high-quality giftware products for any special event or occasion.
Whether it’s for holidays, corporate events, trade shows and advertising campaigns, CWSGift has something for everyone.
- Established wholesaler of customisable wholesale gifts and promotional items
- Thousands of products for any occasion including holidays or corporate events
- Professional customisation services including logo or company name printing
- Fast turnaround time with worldwide shipping and free samples available
- $1000 minimum order requirement with high-quality warranty guarantee
Something Different (UK)
Established in 1999, Something Different is a large-scale importer and wholesaler of high-quality giftware and seasonal products in the UK.
Starting from humble beginnings as a car boot seller, CEO Jane Wallace quickly moved into importing and wholesaling, offering a small cash and carry service to local customers.
Today, Something Different has grown into a veteran wholesale company with more than 25,000 global customers and 3000 products. The vast range includes ornaments, clocks, wall art, keyrings, stationery and home fragrances.
- Well-established with more than 20 years of experience in giftware importing
- Over 3,000 unique giftware items including home decor, wall art and ornaments
- Trusted by more than 25,000 trade buyers and gift retailers across the world
- Fast and reliable (same-day) dispatch with free delivery on orders over £50
- No minimum order requirements and low (6-12) quantity cartons available
If you’re looking to purchase wholesale giftware or gifts from China, Alibaba is the ultimate sourcing platform. In fact, Alibaba was designed exclusively for connecting international buyers with major Chinese wholesalers and manufacturers.
After searching for a product or navigating to the giftware category, you will instantly find thousands of wholesale items for the cheapest trade prices. This includes ornaments, figurines, decor, furnishings, art, fashion accessories, custom giftware and more.
Alibaba is used by millions of buyers including some major online ecommerce stores. It’s quickly becoming the number one website for importing bulk wholesale goods from China.
- The ultimate platform for sourcing wholesale goods from China
- Millions of products from thousands of suppliers including gifts
- Suitable for all types of sellers including ecommerce businesses
- Perfect for purchasing custom-made or private label giftware
- No membership fees for buyers with free access to all features
Sullivans Wholesale (US)
Sullivans Wholesale is a veteran distributor of wholesale gifts and home decor to ecommerce stores and independent retailers across the United States.
From wall decor and mirrors to vases, baskets, planters, clocks, candle holders and figurines, as well as seasonal goods for major holidays such as Christmas and Easter, Sullivans Wholesale has more than 5000 high-end products to suit any business.
Sullivans Wholesale also guarantees the lowest trade prices and has a small minimum order requirement, making them ideal for start-ups.
- Thousands of quality products including giftware and home accessories
- Suitable for ecommerce stores, independent retailers and local shops
- Low minimum order requirement with fast shipping across the USA
- More than 50 years of experience in the wholesale distribution market
- Exclusive trade prices guaranteed with no membership or setup fees
China Wholesale Town (China)
Founded in 2003, China Wholesale Town is a professional online wholesaler of customised giftware and personalised promotional products.
With more than 1500 products and factory-direct pricing, as well as multiple customisation services including logo printing, laser printing, embroidery and heat transfer, China Wholesale Town is trusted by thousands of global B2B buyers.
Their clients include high-street retailers, online sellers and ecommerce stores, as well as corporations, charities and non-profits.
- Professional online wholesaler of customisable giftware and novelty items
- More than 15 years of experience and over 1500 high-quality products
- Lowest factory-direct prices guaranteed or a refund of the difference
- Expert logo printing and customisation services including free logo design
- Worldwide shipping with negotiable minimum order and free samples
Sparks Gift Wholesale (UK)
For over 25 years ago, Sparks Gift Wholesale has been a leading UK-based giftware wholesaler with a huge selection of more than 3000 products for competitive trade prices including oil burners, jewellery boxes, ornaments, lamps and photo frames.
Sparks Gift Wholesale also has a wide range of branded products including 99p items from the likes of Bambino, Leonardo, Busy Bee Melts, Rex International and Little Fingy.
There is a low minimum order of just £50 and you can resell the products on any platform of your choice including eBay, Amazon and Shopify.
- More than 25 years of experience and thousands of UK retail customers
- Huge selection of over 3000 quality giftware products for every occasion
- Wide range of branded items from Bambino, Busy Bee Melts and more
- Low minimum order of just £50 with free delivery on orders over £200
- Next day delivery available on UK mainland orders placed before 1PM
Custom Sticker (US)
Custom Sticker is a direct manufacturer and wholesaler of high-quality custom stickers, as well as personalised labels, buttons, magnets and wall graphics.
Using an innovative online editing system, Custom Sticker allows you to create your own unique designs in minutes. Once your order has been placed, Custom Sticker will print and deliver the goods to anywhere in the US within 2 working days.
As a local manufacturer, you won’t have to worry about import duty or tariffs. Custom Sticker offers the lowest factory-direct prices with no minimum order. Furthermore, with hundreds of positive reviews from buyers, Custom Sticker is a highly reliable and trusted company.
- Established wholesaler and manufacturer of custom stickers
- Innovative online editor to create unique designs in minutes
- Ultra-fast shipping to anywhere in the US within 2 days
- Factory-direct prices with no overall minimum order
- Includes customisable labels, buttons and magnets
Qihai Gifts (China)
Qihai Gifts is a top Chinese manufacturer and wholesaler of promotional gifts and seasonal products including caps, bags, cups, flags and beach accessories.
Qihia Gifts also has a growing range of umbrellas, stationery, toys and sports accessories, making them ideal for small local stores and charities.
With professional customisation services including expert logo printing, Qihai Gifts is perfect for companies who are looking to use promotional products as part of a marketing campaign, or for online retailers who are interested in building a private label giftware brand.
- Leading Chinese manufacturer and wholesaler of promotional giftware items
- Thousands of products including bags, hats, flags and beach accessories
- Professional custom logo printing and unique personalisation services
- Large network of big-name clients including Digicel, Hennessy and Levi’s
- Fast turnaround time with global shipping options and low minimum orders
Elgate Products (UK)
Based in Kent, Elgate Products is a family-owned importer and exporter of wholesale gifts, souvenirs and novelty products, as well as toys and home accessories.
Originally specialising in the supply of postcards to retail stores and gift shops throughout the East Coast of England, Elgate has grown to become the gold standard of UK giftware wholesalers.
Elgate has a 126,000 square foot warehouse and more than 3000 unique products, most of which were exclusively designed in the UK. This includes ornaments, souvenirs, collectibles, keyrings, fridge magnets, money boxes and garden accessories.
- Family-owned UK importer and exporter of wholesale giftware
- Thousands of high-quality products exclusively designed in the UK
- 126,000 square feet warehouse and distribution center based in Kent
- Low minimum order (£150) with free shipping on orders over £500
- Global exporter with retail customers in the UK, EU and America
Dollar Item Direct (US)
Established in 2006, Dollar Item Direct is an experienced importer and discount wholesaler with over 20,000 best-selling dollar items and general merchandise.
The extensive range of unique giftware and seasonal products includes occasional gifts for Halloween, Easter and other important events.
With no minimum order requirements and multiple distribution centres across the United States, Dollar Item Direct is the perfect supplier for independent retailers, gift stores and online sellers.
- Over 20,000 products and general merchandise including giftware
- More than 10 years of experience with importing and distributing
- No minimum order requirements with low quantity case packs
- Huge range of occasional items for Easter, Halloween and more
- Fast shipping with multiple distribution centres across the US
China Gifts Shop (China)
Yiwu Sixiang Trade, also known as China Gifts Shop is a well-established designer and wholesaler of customised giftware and promotional products.
From printed t-shirts to personalised stationery, backpacks, electronics and desk accessories, China Gifts Shop has over 10,000 products in multiple categories.
China Gifts Shop also offers professional customisation options and large discounts on orders over 100 pieces. Therefore, if you’re looking to start selling your own custom gifts and accessories, China Gifts Shops is certainly worth looking at.
- Well-established designer, manufacturer and wholesaler of customised gifts
- 10,000 high-quality giftware products including custom clothing and t-shirts
- Huge discounts of up to 80% or more on orders larger than 100 pieces
- Professional customisation options including logo printing with free samples
- Team of expert designers to help you customise products or create a logo
Gainsborough Giftware (UK)
Gainsborough Giftware is a premier distributor of wholesale gifts and giftware to thousands of businesses across the UK and Europe.
Their clients include gift stores, garden centres, online sellers and florists, as well as many small independent traders such as wedding planners, party planners and event organisers.
With a large Lincolnshire based showroom and more than 5000 unique products, Gainsborough Giftware is widely considered a market leader for online wholesale giftware products. The company provides fast dispatch and free delivery on orders over £150.
- Established in 1977 with over 40 years of experience in the giftware sector
- 5000 trendy and unique giftware items sourced from leading UK brands
- No minimum order requirements with the lowest trade prices guaranteed
- Fast 24-hour dispatch with free UK delivery on orders over £150
- Free to register for a trade account with new products added daily
AEWholesale is an independent, family-owned wholesale company with over 15 years of experience and more than $5 million in retail sales.
Specialising in wholesale gifts and home decor, AEWholesale has an extensive range of products including ornaments, candles, figurines, oil burners and water features, as well as wine holders, photo frames and lamps.
AE Wholesale also has no minimum purchase value with free shipping available on orders over $50. That’s why is mostly suited to small businesses and online sellers.
- Family-owned wholesale company with over 15 years of experience
- 1300+ unique products including giftware and home accessories
- No minimum order with free ground shipping on orders over $50
- Suitable for retailers, eBay sellers and ecommerce store owners
- Modern distribution center and warehouse in Southern California
Rex London Trade (UK)
Established in 1981 as a small market stall, Rex London Trade is an award-winning UK designer, distributor and exporter of wholesale giftware, home decor and home accessories.
From the original jumbo bag to floral print water bottles, Rex London has an impressive selection of unique and trendy giftware items designed and sourced by in-house experts.
In 2019, Rex London won the Queen’s Award for Enterprise after 6 continuous years of record overseas sales, making it a true leader in the industry.
- Award-winning designer, importer and distributor of quality wholesale gifts
- Perfect for gift stores, garden centres, pet shops and online retailers
- Over 5000 trendy products created in the UK by leading design experts
- Fast and reliable delivery options throughout the UK and Europe
- No minimum order requirement with low (6-24) unit pack sizes
PaperCraft is a division of IG Design Group, one of the world’s leading designers, manufacturers, importers and distributors of gift wrap, gift bags and greetings cards.
In fact, PaperCraft has more than 3000 employees and multiple global manufacturing and warehouse facilities exceeding 2,000,000 square feet in size.
As IG Design Group operates in several locations including the UK, Europe, Australia and Asia, the PaperCraft website was founded in 2010 with the goal of catering to the US wholesale market.
- Owned by one of the world’s largest manufacturers of gift wrap and bags
- Founded in 2010 to offer a dedicated service to the US retail market
- Thousands of quality products including gift packaging, toys and games
- 550,000 square foot manufacturing and distribution center in Midway
- Small quantity packs with $500 minimum order and free US shipping
Candlelight Products (UK)
Founded in 1972 by Mark Winch, Candlelight Products started as a manufacturer and supplier of decorative candles to retailers and gift stores across the UK.
Today, Candlelight Products is a major general giftware wholesaler with over 100 employees, thousands of products and a massive 140,000 square foot warehouse based in South Yorkshire, as well as a logistics team in China and a Hong Kong showroom.
Candlelight works directly with retailers to help them create their own giftware brand by offering affordable custom manufacturing and private labelling services.
- More than 50 years of giftware design and manufacturing experience
- Thousands of unique and trend-driven products delivered nationwide
- Exclusive custom manufacturing and own private label brand services
- Low minimum order values with free delivery on UK mainland orders
- Over 100 employees including a team of expert in-house designers
BoxerGifts is a superior designer, manufacturer and distributor of unique and personalised giftware and novelty items including homeware, toys, games, books and mugs.
Originally established as a UK manufacturer in 1982, BoxerGifts eventually expanded into the US market by opening a Texas-based distribution center after huge demand and success with exporting products to a number of different countries globally.
The local warehouse allowed BoxerGifts to offer faster and cheaper shipping to US customers. It’s since become a top source for US retailers looking to purchase hot-selling gifts for resale.
- Hundreds of unique and personalised giftware and home decor items
- Trusted importer, exporter and designer with 30+ years of experience
- Fast dispatch with free shipping to US mainland on orders over $500
- Small (12-24 piece) wholesale packs with no minimum order value
- Perfect for small retailers and giftware stores, as well as online sellers
Why sell giftware or seasonal items?
The giftware industry is a billion dollar market with millions of consumers buying gifts for various occasions including weddings, birthdays and holidays every single year.
In fact, the personalised giftware market alone is estimated to be worth more than $40 billion by 2027. That’s not including the billions spent annually on general giftware, gift packaging and novelty products such as souvenirs.
Therefore, selling giftware can be highly profitable due to the huge size of the market and growing trend of buying personalised or unique gifts.
What type of giftware should I sell?
From personalised mugs to digital photo frames, garden ornaments and wall art, there are endless money making opportunities within the giftware market.
The key is to find a relatively untapped niche with low competition and high demand. For example, specialising in gothic ornaments, Egyptian figurines or fantasy dream catchers.
Using a free keyword suggestion tool such as WordTracker or Google Keyword Planner is a great way to trigger ideas and find niche opportunities.
How do I find more giftware wholesalers?
To find more giftware wholesalers, be sure to browse our wholesale suppliers category. We have a bunch of articles on the best giftware wholesalers from all over the globe including in the UK, US and China.
Alternatively, searching on Google or using online forums is another great way to find trusted and reliable wholesalers in just about any category or niche. You could also try a website like Quora where you will find hundreds of questions related to finding wholesale suppliers.
With an estimated 9,000 gift shops in the UK alone, it’s no secret that selling giftware can be highly profitable. Whether it’s for a wedding, baby shower, birthday or seasonal holiday, millions of consumers purchase gifts or gift packaging throughout the year.
Hopefully the giftware wholesalers shared in this guide will help you to quickly find popular and trendy gifts to sell online or in your physical retail store.