With the personalised gift market expected to reach a value of more than $43 billion by 2027 and billions more spent on seasonal gifts every year, there has never been a better time to start selling giftware or novelty products.
From scented candles to personalised mugs, gothic ornaments and custom photo frames, the giftware industry is virtually limitless when it comes to unique niche ideas and money-making opportunities. However, the first step towards building a successful giftware business is to find a trusted wholesale supplier.
In this article, I’m going to reveal the 20 best giftware wholesalers in the UK, US and China. Whether you want to sell seasonal gifts, personalised gifts or general giftware, the following suppliers have been handpicked based on a variety of factors including pricing, product quality and overall customer satisfaction.
Looking for Giftware Dropshippers?
The wholesale companies outlined in this guide typically focus on bulk selling and therefore have minimum order requirements. If you’re looking for giftware dropshippers or wholesalers with small or no minimum order requirements, please feel free to browse our supplier directory using the button below. We have thousands of dropshipping companies from multiple locations across the globe including the UK, US and China.
With more than 30,000 products and over 40 years of experience, Jackson’s CRS is one of the UK’s largest and most well-established wholesalers of giftware, stationery and seasonal products, as well as greetings cards and party supplies from leading UK brands including Kingfisher Cards, Regal Publishing and Hallmark. Perfect for online retailers, gift stores and convenience stores, Jackson’s is an award-winning supplier with a 40,000 sq. ft, showroom and warehouse in Sheffield.
With more than 5000 products and 30 years of experience, Puckator Wholesale is the UK’s most popular and trusted supplier of wholesale gifts and giftware. Established by Mark Howard in 1990 as an importer and distributor of arts and crafts to gift stores throughout the UK, Puckator has grown to become a major international wholesale company with over 50 employees, multiple offices across the globe and a purpose-built fulfillment center in Cornwall.
Established in 1999, Something Different is one of the UK’s largest and most well-established importers and wholesalers of high-quality giftware and seasonal products. Starting from humble beginnings as a car boot seller, CEO Jane Wallace quickly moved into importing and wholesaling, offering a small cash and carry service to local customers. Today, Something Different has grown into a veteran wholesale company with more than 25,000 global customers and 3000 products.
Sparks Gift Wholesale
Founded over 25 years ago, Sparks Gift Wholesale is a leading UK-based giftware wholesaler with a huge selection of more than 3000 high-quality products for the lowest trade prices. From ornaments to oil burners, jewellery boxes and photo frames, Sparks Gift Wholesale has something for every special event or occasion, including a wide range of branded products and 99p items from the likes of Bambino, Leonardo, Busy Bee Melts, Rex International and Little Fingy.
Based in Kent, Elgate Products is a family-owned importer and exporter of wholesale gifts, souvenirs and novelty products, as well as toys and home accessories. Originally specialising in the supply of postcards to retail stores and gift shops throughout the East Coast of England, Elgate has grown to become one of the UK’s largest importers of general giftware with a 126,000 sq. ft. warehouse and more than 3000 unique products, most of which were exclusively designed in the UK.
Gainsborough Giftware is a leading distributor of wholesale gifts and giftware to thousands of businesses across the UK and Europe including gift stores, garden centers, online sellers and florists, as well as many small independent traders such as wedding planners, party planners and event organisers. With a large Lincolnshire based showroom and more than 5000 unique products, Gainsborough Giftware is widely considered a market leader for online wholesale giftware products.
Rex London Trade
Established in 1981 as a small market stall, Rex London Trade has grown to become a well-established and award-winning UK designer, distributor and exporter of wholesale giftware and home accessories. From the original jumbo bag to floral print water bottles, Rex London has an extensive range of unique and trendy giftware items designed and sourced by in-house experts. In 2019, Rex London won the Queen’s Award for Enterprise after 6 continuous years of record overseas sales.
Founded in 1972 by Mark Winch, Candlelight Products started as a manufacturer and supplier of decorative candles to retailers and gift stores across the UK. Today, Candlelight Products is a leading general giftware wholesaler with over 100 employees, thousands of products and a massive 140,000 square foot warehouse based in South Yorkshire, as well as a logistics team in China and Hong Kong showroom. Candlelight works directly with retailers to help them create their own brand products.
Wholesale Mart is a leading bulk importer and wholesale distributor of wholesale gifts, general merchandise and promotion items including home decor, kitchenware, collectibles, seasonal products and garden accessories. With professional product images and a low $50 minimum order requirement, as well as bulk discounts of 10% or more, Wholesale Mart is the perfect supplier for online retailers, eBay sellers, Amazon sellers, flea market traders and ecommerce store owners.
CTW Home Collection
For more than 40 years, CTW Home Collection has been a leading designer, importer and distributor of wholesale home decor and giftware items. Originally established as a manufacturer of handmade tin work items, the company quickly expanded into other areas after increasing demand and now proudly stocks more than 1000 unique items in many different categories including home decor, kitchen accessories, textiles and furniture, as well as holiday and seasonal decorations.
Eastwind Wholesale Gifts
Eastwind Wholesale Gifts is a veteran importer and distributor of wholesale gifts and home decor to ecommerce stores, eBay sellers and independent retailers across the United States. From animal ornaments to fairy figurines, water features and photo frames, as well as seasonal merchandise for major events including Easter and Christmas, Eastwind Wholesale Gifts has thousands of high-quality products for the lowest trade prices and no minimum order requirements.
Dollar Item Direct
Established in 2006, Dollar Item Direct is a professional importer and discount wholesaler with over 20,000 best-selling dollar items and general merchandise including an extensive range of giftware and seasonal products, as well as occasional gifts for Halloween, Easter and other important events. With no minimum order requirements and multiple distribution centers across the United States, Dollar Item Direct is the perfect supplier for independent retailers, gift stores and online sellers.
AEWholesale is an independent, family-owned wholesale company with over 15 years of experience and more than $5 million in retail sales. Specialising in wholesale gifts and home decor, AEWholesale has an extensive range of products including ornaments, candles, figurines, oil burners and water features, as well as wine holders, photo frames and lamps. With no minimum order and free shipping on orders over $50, AEWholesale is perfect for small retailers and online sellers.
PaperCraft is a division of IG Design Group, one of the world’s leading designers, manufacturers, importers and distributors of gift wrap, gift bags and greetings cards with more than 3000 employees and multiple global manufacturing and warehouse facilities exceeding 2,000,000 square feet in size. As IG Design Group operates in several locations including the UK, Europe, Australia and Asia, the PaperCraft website was founded in 2010 with the goal of catering to the US wholesale market.
BoxerGifts is a leading designer, manufacturer and distributor of unique and personalised giftware and novelty items including homeware, toys, games, books and mugs. Originally established as a UK manufacturer in 1982, BoxerGifts eventually expanded into the US market by opening a Texas-based distribution center after huge demand and success with exporting products globally. The local warehouse allowed BoxerGifts to offer faster and cheaper shipping to US customers.
China Giftware Wholesalers (5)
PapaChina – Largest manufacturer of custom gifts and promotional products
CWSGift – Professional supplier of customisable gifts and promotional items
China Wholesale Town – Factory-direct supplier of customised wholesale gifts
Qihai Gifts – Leading Chinese manufacturer of wholesale promotional gifts
China Gifts Shop – Wholesale personalised gifts and custom clothing supplier
With more than 15 years of experience and over 50,000 successful orders, PapaChina is one of the largest manufacturers and wholesalers of custom promotion gifts and novelty products for retailers and businesses, as well as non-profits and institutions across the globe. From keyrings to bottle openers, pens, mugs, toys and t-shirts, PapaChina has a huge range of customisable products and an impressive range of globally recognised clients including PayPal, Intel, Oxford University and Coca-Cola.
CWSGift or China Wholesale Gift is a leading supplier of custom wholesale gifts and promotional items with over 15 years of experience and thousands of global customers including retailers, online sellers and corporations. From stationery and drinkware to toys, wallets, bags and watches, CWSGift has an extensive range of high-quality giftware products for any special event or occasion including holidays, corporate events, trade shows and advertising campaigns.
China Wholesale Town
Founded in 2003, China Wholesale Town is a professional online wholesaler of customised giftware and personalised promotional products. With more than 1500 products and factory-direct pricing, as well as multiple customisation services including logo printing, laser printing, embroidery and heat transfer, China Wholesale Town is trusted by thousands of global customers including highstreet retailers, online sellers and ecommerce stores, as well as corporations and non-profits.
Qihai Gifts is a leading Chinese manufacturer and wholesaler of promotional gifts and seasonal products including caps, bags, cups, flags and beach accessories, as well as umbrellas, stationery, toys and sports accessories. With professional customisation services including expert logo printing, Qihai Gifts is perfect for companies who are looking to use promotional products as part of a marketing campaign, or online retailers who are interested in building a private label giftware brand.
China Gifts Shop
Yiwu Sixiang Trade, also known as China Gifts Shop is a well-established designer and wholesaler of customised giftware and promotional products. From printed t-shirts to personalised stationery, backpacks, electronics and desk accessories, China Gifts Shop has over 10,000 products in multiple categories. With professional customisation options and large discounts on orders over 100 pieces, China Gifts Shop is the perfect supplier for retailers and online sellers.
Frequently Asked Questions (FAQs)
Why sell giftware or seasonal items?
The giftware industry is a billion dollar market with millions of consumers buying gifts for various occasions including weddings, birthdays and holidays every single year. In fact, the personalised giftware market alone is estimated to be worth more than $40 billion by 2027. That’s not including the billions spent annually on general giftware, gift packaging and novelty products such as souvenirs. Therefore, selling giftware can be highly profitable due to the huge size and growing trend of the market.
What type of giftware should I sell?
From personalised mugs to digital photo frames, garden ornaments and wall art, there are endless money making opportunities within the giftware market. The key is to find a relatively untapped niche with low competition and high demand. For example, specialising in gothic ornaments, egyptian figurines or fantasy dream catchers. Using a free keyword suggestion tool such as WordTracker is a great way to trigger ideas and find niche opportunities.
How do I find more giftware wholesalers?
To find more giftware wholesalers, be sure to browse our free to use supplier directory. We have literally hundreds of leading giftware wholesalers from all over the globe including in the UK, US and China. Alternatively, searching on Google or using online forums is another great way to find trusted and reliable wholesalers in just about any category or niche.
With an estimated 9,000 gift shops in the UK alone, it’s no secret that selling giftware can be highly profitable. Whether for a wedding, baby shower or seasonal holiday, millions of consumers purchase gifts throughout the year. Hopefully the giftware wholesalers shared in this guide will help you to quickly find popular and trendy gifts to sell online or in your physical retail store. To find more giftware suppliers, be sure to browse out free to use directory using the button below.