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If you’re looking for an easy way to start making money as a business owner, selling white label products could be the perfect solution.
With this strategy, you don’t need to actually manufacture your own products, but you can still build a memorable brand by customizing the items you sell.
All you really need to be successful, is the right strategy, plenty of willpower, and a good idea of the best white label products to sell in your market or niche.
Here, I’ll share some of my top ideas for the best white label products to sell this year, and give you some great tips on how to grow your business.
Understanding White Label Products
White label products are generic mass-produced products that can be customized with a seller’s branding, or designs. Manufacturers create high-value, highly versatile products, like mugs, water bottles, t-shirts, and electronics that can be adapted to suit any brand’s image.
Selling white label products is a popular way for many entrepreneurs to enter the retail landscape, for a few reasons. First, you can quickly introduce these products to the market, without having to spend a lot of time and money on research, development, and manufacturing.
Secondly, there are fewer risks involved in getting started, particularly if you leverage a business model like print on demand, or dropshipping, which eliminates minimum order requirements. With this method, you don’t even have to deal with managing your own warehouse, or fulfilling orders.
White Label Products vs Private Label Products
White label products are similar to private label products. Both terms refer to products that are manufactured and labelled or branded for a specific store or company.
However, with white label products, you’re really just adding a design or brand assets to a pre-existing product. You won’t be able to customize the features of that product, or dictate how it’s designed.
With private label products, you can work directly with a manufacturer to customize the core attributes of whatever you sell.
For instance, if you sold a white-label perfume, that perfume would have the same fragrance and ingredients regardless of the branding on the bottle. If you sold a private label perfume, you’d be able to choose the ingredients included.
Top Categories for White Label Products
The best white label products are usually items that don’t need to feature a lot of unique components to deliver value to a customer.
Products that consumers expect to deliver the same experience and functionality (regardless of the brand name they see), are ideal for white label selling.
For instance, a mug will essentially have the same features, regardless of its design, which is why it makes such a good white label product.
Some of the best categories for white label products include:
- Cosmetics: Many companies will use a private label brand to create unique cosmetics products. However, white label manufacturers can produce generic cosmetic products too, such as skincare products, makeup, essential oils, and haircare items.
- Electronics: Electronics are ideal for white label brands, as they often feature similar internal components. A company can apply their own brand name to a range of devices and accessories, such as smart home devices, power banks, wireless earbuds, and keyboards.
- Fashion accessories: The fashion landscape is home to a range of generic products ideal for a white label business, such as t-shirts and sweaters, personalized phone cases, jewelry, hats, socks, and basic footwear.
- Home and kitchen products: Everyone needs basic home and kitchen products. Reusable tote bags for shopping, mugs, kitchenware, blankets, and cushion covers are ideal for white label brands, particularly now that print on demand solutions are so accessible.
- Pet products: The pet sector offers various highly customizable products that can be customized for a wide target audience. Options range from dog beds and cat toys, to pet clothing, bowls, and similar accessories.
The Best White Label Products to Sell in 2024
Ultimately, I always tell business owners that the “best products” they can sell will depend on a range of factors, including their target audience, and their industry focus.
However, there are certain products that hold incredible potential this year, based on market trends and data. Here are some of the top options to consider in 2024.
1. Natural Cosmetics
The cosmetics market is massive, expected to reach a value of $758.05 billion by 2032. However, it’s also a difficult market to thrive in. Competition is everywhere, particularly if you’re selling white-label products with no key differentiators.
Focusing on environmentally-friendly, ethically-made products is a great way to capture the attention of an increasingly eco-conscious consumer base. Popular product options include items made with natural ingredients like aloe-vera, and eco-friendly cosmetics.
2. Wireless Earbuds
Demand for comfortable and convenient wireless earbuds has increased in recent years. In fact, wireless earbuds are almost more common than their wired counterparts.
Consumers are actively hunting for cost effective alternatives to high-end models, giving white labels a great market to capitalize on.
With the right dropshipping or POD vendor, you can customize these products with different colors and patterns, logos, and even accompanying accessories, like earbud charging cases.
3. Reusable Tote Bags
Studies consistently show that consumers are prioritizing sustainability. Consumers are changing their habits with a focus on protecting the planet, and companies are increasingly eliminating plastic bags, leading to a growing demand for reusable tote bags.
These eco-friendly bags are ideal for expanding your product line, with a cost-effective, easy to produce solution, that requires minimal upfront cost. Plus, they can be customized with a huge range of designs, from patterns submitted by customers and influencers, to logos.
4. Stainless Steel Water Bottles
This is another excellent option for an online business looking to invest in the potential of eco-friendly products. As a white label company, you can easily produce a comprehensive range of reusable water bottles that feature your unique brand logo or an artistic design.
Many POD companies even offer templates to help you produce high quality products.
Choosing stainless steel for your water bottles is an excellent way to produce an item that’s more durable and “luxurious” than the different brands offering plastic alternatives.
5. Pet Accessories
The landscape for pet accessories and products has always been extremely profitable. Studies show that the pet care market will be worth more than $400 billion by 2028, and there are plenty of products retailers can consider, from lower cost items with high profit margins, like pet toys and custom dog bowls, to pet clothing, beds, and luxury accessories.
Just like with any white label solution, you can gain a competitive advantage by implementing your own styles, patterns, and graphics into the design.
6. LED Lights and Accessories
LED lights are virtually everywhere today. They’re appearing in shoes, outdoor furniture, and throughout homes around the world. There are plenty of white label manufacturers out there that can produce LED lighting options for both indoor and outdoor use.
The key to success in this market will be ensuring that any strip lights, solar-powered lights, and additional products you produce are durable and reliable.
7. Active Lifestyle Gear
Market research in recent years has shown a growing focus on health, fitness, and wellbeing among consumers. It’s not just fitness enthusiasts and athletes that are purchasing yoga mats, massage guns and nutritional supplements anymore.
Virtually everyone is looking for ways to improve their quality of life with the right active lifestyle products. Again, excellent quality control will be essential here, to ensure you’re giving customers high-quality items that adhere to their needs.
8. Mugs and Bowls
Mugs and bowls, alongside similar home accessories (pint glasses, and kitchenware), are popular among a range of white label suppliers. The product development costs are usually very low, and there are plenty of ways to rebrand and customize these items to suit different customers.
Plus, there’s no limit to the range of new products you can create, from custom engraved glasses, to mugs that feature photos submitted by your ecommerce customers.
9. Self-Care Items
Alongside the active lifestyle gear mentioned above, demand for self-care items that promote wellness are becoming increasingly popular. Through partnerships with the right white label suppliers, retailers can create a range of options that appeal to anyone who wants to protect their wellbeing.
Bath products, essential oils, and face masks are just some examples of the type of products you can sell in this industry. Plus, self-care items are often relatively easy to advertise with the help of influencer marketing campaigns.
10. Baby and Toddler Clothing
The clothing landscape is always an excellent place to look for white label products. Baby and toddler clothing, in particular can offer exceptional profit margins. It’s relatively affordable to produce, and high-quality, luxurious items can be sold for a higher profit margin.
Consider looking for ways to differentiate your offering by focusing on eco-friendly or organic baby bodysuits, custom toddler t-shirts, and luxury materials.
How to Choose the Best White Label Products for Your Brand
As I mentioned above, choosing the best white label products for your brand is a process that requires a careful evaluation of market research, demand, and competitors.
First, I’d recommend carefully considering the needs of your target audience. Conduct research into the patterns and trends in your industry, using tools like Google Trends to examine search patterns, SEMRush or Ahrefs to look at search volume and competition, and market reports.
You can also leverage tools like Amazon and other marketplaces to search for top-selling products, or check out social media to see what influencers and competitors are currently talking about in your niche. Once you’ve gathered information on the market, look at:
- Competition: How much demand is there for the product you’re considering selling, and how many competitors are already offering something similar? If there’s a lot of competition in your niche, are there are enough ways for you to customize your white label product (without affecting the manufacturing process), to make your items stand out?
- Potential suppliers: If you identify a product, you believe will have an excellent profit margin, you’ll need to assess your suppliers careful. Examine potential partnerships paying close attention to factors like quality control, product development processes, the experience of the in-house team, and the customization options available.
- Selling opportunities: Think about how you’ll be taking your white label products to market. Are you going to be selling through marketplaces like Etsy and Amazon, or using your own ecommerce website? Do your suppliers (dropshipping companies, or POD vendors), offer tools that integrate with your sales channels for easy data importing and automation?
- Scalability: How much room do you have to grow with the products you’re considering selling? Is there plenty of options to sell a wide range of items with different designs to different customer groups? Or will you be more limited? Can you build on your product collection with complementary products?
- Profit margins: How much will it cost to create the type of products you want to sell, and customize them according to your needs? How will this impact your profit margins, based on what you know about what customers are willing to pay for certain products?
Marketing Strategies for White Label Products
Choosing the best white label products is just one part of building a successful online store. Once you’ve selected the right items, and white label services, you need to think carefully about how you’re going to capture the attention of customers. My top tips for success include:
Building an Effective Brand
White label products are excellent because they can be customized to suit the needs of different store brands.
Your branding is one of the main things that will differentiate your products from all of the similar options available on the market, so think carefully about your approach.
Consider how you can apply your logo, or your unique style to different products with print on demand methods.
Think about how you can transform the customer’s “unboxing” experience, with eco-friendly, customized packaging. Some companies will even allow you to add your own logos, packing slips, and extras to parcels.
Utilizing Social Media and Influencer Partnerships
Social media is an incredible tool in the digital marketing world. It can help you build relationships with your target audience and drive traffic to your online store. One of the best ways to elevate your brand’s potential in the white label space is to work with influencers in your niche.
Seek out thought leaders who share the values of your target audience, prioritizing luxury or sustainability, and send them samples of your products so they can promote them to their followers.
Remember to use organic and paid social media strategies too, to advertise your latest products, and draw attention to your company’s personality.
SEO and Content Marketing
Whether you’re selling products from Alibaba on a Shopify store, or selling customized products through Etsy, content marketing and SEO are crucial. You need to ensure customers can find your products when they’re searching for relevant keywords.
Use SEO best practices to boost your visibility on the search results page, such as keyword research, internal and external linking, and technical SEO strategies.
Additionally, show customers they can trust you with well-written product descriptions, blogs and articles that demonstrate thought leadership, and insightful news reports.
Case Studies of Successful White Label Brands
Most companies selling white label products don’t directly advertise the fact that they’re sourcing items from a white label vendor.
But if you dive into the success stories of some of the world’s most popular print on demand companies, there are plenty of examples of sellers who have achieved amazing results with the white label process.
For instance, Australian couple Daisy and Brett built a store selling print-on-demand products with the help of Printify. Within 12 months, they were earning monthly profits of over six figures.
The way they achieved success, is was by modifying their designs for different audiences, and gathering data about market trends.
The FiercePulse brand, a company committed to selling unique custom leggings, achieved similar results with Printful. By sourcing high-quality designs for their leggings, they were able to capture the attention of a huge group of customers who wanted to express themselves. Today, the company is earning a 7-digit revenue.
Both of these companies achieved incredible results by listening to their audience, conducting the right research, and choosing high-profit products they could customize to suit their needs.
FAQs
What are white label products?
White label products are generic products produced by manufacturers, which resellers can buy and customize with their own patterns and logos, to sell to their audience. Examples include water bottles, mugs, and t-shirts that can be customized with print on demand.
How do I find reliable white label suppliers?
Search for companies that have a strong reputation for exceptional product development and quality assurance. Research customization options offered by the service provider, and look for reviews and testimonials from companies using the same vendor.
What are the costs associated with white labeling?
The costs associated with white labeling can include the fees for purchasing the initial generic products, customization costs, shipping and fulfillment fees, and ecommerce and platform subscription costs. You may also need to pay for staff and marketing campaigns.
Choosing the Best White Label Products
White label products offer retailers and entrepreneurs a streamlined, low-cost, and effective way to sell a wide range of high-quality products to a broad audience.
Whether you’re starting a new business, or looking for a convenient way to expand your product line and develop your brand, white label services can be an excellent solution.
All you need to do to boost your chances of success is find the best white label products (looking for quality, market demand, and high profit margins), deliver excellent customer experiences, develop a powerful brand, and commit to the right marketing strategies.
